News Bulletin: Peugeot/Citroën media review; Quantcast and SpotX ink global deal

By AdNews | 17 March 2017

Australia not part of Peugeot/Citroën global review

The owner of French car companies Peugeot, Citroën and DS - PSA Group - has called a global media review with the aim of consolidating media into one holding company. AdNews understands the review does not include the Australian market, where Vizeum is the media agency for all three brands. The group's global media spend is estimated to be $800 million. This year PSA Group agreed to buy Opel and Vauxhall from General Motors.  

RTL-backed SpotX ties up with Quantcast
In their bid to ramp up programmatic video advertising and make it more sophisticated, Quantcast has inked a deal with SpotX to deliver behavioural targeting for video advertising. The move is said to enable advertisers to be more granular in their targeting and generate strong branding results by applying the right mix of media targeting and data modelling. Quantcast, which is headed up in Australia by MD Andrew Double, has essentially combined its “advanced modelling and targeting” with inventory management platform SpotX's “premium video supply” - in order to boost the current video offering. The global deal means Quantcast clients can access to SpotX’s network of publishers in Australia, New Zealand and 27 other markets. “This partnership affords us access to premium video inventory while overlaying the smarts of our sophisticated data and decisioning,” Double said. “This increased scale will put us in a strong position to meet the market demand for programmatic video.” SpotX is backed by German broadcast giant RTL Group.

See here for Ad Tech 101: Tackling the data challenge

Sky advances programmatic TV roadmap
Sky Media in the UK has revealed the launch of its second test-and-learn phase on its programmatic TV roadmap. After a successful pilot phase, which ran earlier in the year with media agency group Omnicom, the second phase of Sky AVx (Audio Visual Exchange) will expand the platforms and inventory available. For the first time, it means buyers will have the capability to purchase audiences and make decisions in real-time. This will be on Sky’s owned and operated TV and VOD inventory, in an automated way. Sky, the UK's largest digital subscription television company, says it’s of central importance to both Sky and its advertisers that the process is all underpinned by “TV integrity”. It says the entire process is fully Clearcast compliant to ensure the right ads play out at the right time, to the right audiences, in a “completely seamless and safe environment”. Having partnered with Videology to build the programmatic ad system, Sky AVx will allow buyers to transact media purchases through a DSP giving them more control than ever before to choose what advert a user sees at that given moment.

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