News Bulletin: Optus profits up 8%; Hyundai back in the Superbowl; Sizmek acquires PointRoll

By Alison Lowe | 13 November 2015

Hyundai returns to the Superbowl in a big way

Hyundai will return to the Superbowl this season, running three ads after sitting out last year's event.

The automaker will run two in-game ad spots, created by Innocean Worldwide, as well as another right before the game begins.

Hyundai Motor America's chief marketing officer Dean Evans said the ad campaign was the company's “most strategic Superbowl marketing program” to date.

The company will back the campaign with strong digital media activity and experiential activations in San Francisco.

Optus profits climb to $426 million

Singtel-Optus saw its profits rise by 8% in the six months up to September.

Profits sat at $426 million, while revenue was up 9.3% to $4.6 billion and earnings before interest, taxes, deductions and amortisation (EBITDA) jumped by 7.8% to $1.3 billion.

The results come as the telco's post-paid mobile customer base grew by 4.5% over the six month period, beating rival Telstra.

Last month Optus won the Australian broadcast rights for the English Premier League for the next three seasons in a huge blow to rights holders Fox Sports. The sports partnership is set to drive the company's push to become a “mobile-led multi-media company”, according to its CEO, Allan Lew.

Sizmek acquires PointRoll

Ad tech firm Sizmek has acquired PointRoll in a move which it says will boost its ability to offer dynamic creative solutions.

Sizmek CEO Neil Nguyen said the acquisition brings to Sizmek PointRoll's rapid integration of dynamic data and will allow the company to create “more powerful campaigns” for customers.

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