NT Government hunts branding agency
The Northern Territory Government has put out a tender for an agency to help develop and execute a masterbrand strategy. The NT Government says it is looking for a "brand specialist" with a successful national and international track record. The aim of the brand work will be to create a unique and identifiable brand for the NT that gets people to think differently about the territory. The new approach is set to roll out ahead of the 40th anniversary of self-government next July.
Triple J moves Hottest 100
ABC radio’s Triple J has moved its annual radio competition, the Hottest 100, to a day after its traditional airing date of January 26th. There had been growing protests that the announcement on the 26th was offensive to Aboriginal people who saw Australia Day as a day of invasion. So far, the reaction has been split with some people congratulating Triple J on the move and others left disappointed.
So great @triplej is moving #Hottest100!Wish it was done earlier - Aboriginal artists and listeners have been pushing the move for YEARS! Will fall on Jan 26 2018 so they'll have to be proactive in rebrand. Ultimately #AustraliaDay needs to be moved entirely! #ChangeTheDate— The Vomiting Aboriginal (@nakkiahlui) November 27, 2017
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