News Bulletin: Nico Neumann follows in Ritson's footsteps; Schools to cash in on Snapchat ads; Bachelorette start date

Pippa Chambers
By Pippa Chambers | 11 September 2017
Nico Neumann

Nico Neumann to join Melbourne Business School

Industry voice and former attribution expert at IPG Mediabrands Sydney, Dr Nico Neumann, is joining Melbourne Business School (MBS) as an assistant professor to do research and teach marketing courses, with a focus on analytics, marketing automation and technology management – AdNews can reveal. He was most recently a senior research analyst at University of South Australia. The business school is one of the highest ranked in Australia and the world for its MBA and executive education programs, with the Financial Times ranking it number three globally for its marketing expertise in 2017. “My goal has always been to educate managers about data, measurement and transparency issues and help move the industry in the right direction, so moving to MBS is a perfect fit,” Neumann says. “Thanks to its many outstanding faculty members, including Mark Ritson and Ujwal Kayande, I am sure we will have many fruitful and fun discussions.” The business school is home to the trail-blazing master of business analytics program and the Centre for Business Analytics, allowing Neumann to pursue ad tech and his research interests with its many industry partners. Neumann is expected to take up his new position by October.

Read one of his Neumann's first opinion pieces in AdNews here.

The Bachelorette Australia start date confirmed

Network Ten has today confirmed The Bachelorette Australia launch date will be Wednesday 20 September at 7.30pm. Self-professed 'bogan' Sophie Monk will be taking the journey of a lifetime as she sets out to find true love in the new season, which starts a week after Ten's Bachelor finale. After years spent living in the spotlight, Monk has returned home to Australia and is now looking for a “down-to-earth Aussie bloke” who she can share the rest of her life. Ten is yet to reveal this year's sponsors.

https://youtu.be/FMI65HFjytU

Snapchat targets schools

In the US Snapchat is honing in on its core demographic of generations Y and Z by opening its Discover platform for college newspapers. In its quest to create even more targeted content, it's expanding Publisher Stories to include school newspapers. It says it's now partnering with dozens of colleges and universities, whose editorial teams will begin producing weekly Publisher Stories and distributing them on Snapchat. These Stories will also feature Snap Ads to help each school monetise and grow their newspaper through a revenue sharing agreement. “School newspapers play a critical role in informing and entertaining their campus communities, and they are often where the many leading journalists and editors that we work with got their start”, the company said in a blog post.

MKR extends global reach

My Kitchen Rules has been commissioned in Israel by Seven West Media's international production and distribution company, Seven Studios. The network says the move is part of its long-term strategy in the development and creation of content in international markets. The show will be produced by July August Productions for Keshet. Now working on season nine for 2018, My Kitchen Rules has also been produced locally in Canada, Lithuania, Serbia, UK, New Zealand, USA, Belgium, Denmark, Norway, and most recently in South Africa. Distributed by Endemol Shine, My Kitchen Rules Australia has been sold across more than 160 countries worldwide.

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