News Bulletin: MediaCom hires producer; Tourism Tasmania appoints CMO

By AdNews | 10 April 2017

MediaCom hires Saatchi & Saatchi producer

MediaCom has appointed Esmé Fisher (pictured) as senior production director of its specialist division MediaCom Beyond Advertising (MBA). Fisher joins from Saatchi & Saatchi, where she was senior TV producer. She brings more than 15 years of experience and has worked with leading creative agencies and production companies, including Saatchi & Saatchi, TBWA, Fallon, Grey, Droga5 and Mother. She has created work for St. George, Toyota, Mondelez, Reconciliation Australia, Subaru, Woolworths, Telstra, The BBC, Lion (Nathan), Sony, Skittles and Bank of Melbourne. Fisher will work alongside MediaCom's global ECD Gemma Hunter, who is the lead for MBA Australia.

Tourism Tasmania appoints CMO

Tourism Tasmania has appointed Emma Terry as chief marketing officer. She takes over from former executive director of marketing Guy Taylor, who left the company in September. Terry will help drive the state government's goal of attracting 1.5 million visitors a year to Tasmania by 2020. Terry has spent the past 17 years in marketing strategy, brand and communications and has a broader background in business and management. Prior to this role, Terry worked for TasPorts. She was previously strategic brand and marketing manager at Aurora Energy and director of strategy sales and marketing at Entura/Hydro Tasmania. Terry will begin work at Tourism Tasmania on 2 May.

Starcom trading head to leave agency

Starcom Australia's national trading head Andrew Taylor will leave the business after just over two years. The agency did not offer a reason for Taylor's departure in a brief statement. Starcom says Publicis Media’s group investment practice, Publicis Media Exchange (PMX), will work with Starcom’s investment function while the agency looks at how it wants to run its investment arm in the future. “PMX has been established as a practice within the Publicis Media group to deliver quality assured client outcomes and will collaborate with Starcom while we look at a restructure and decide on our future needs,” Starcom Australia CEO Toby Barbour says. “We would like to thank Andrew for his time with Starcom and wish him all the best for the future as he seeks new opportunities.”

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