News Bulletin: Match wins Maserati; UM Melbourne MD exits; Ikea Australia and Kanye

By AdNews | 8 August 2016
Ikea Australia and Kanye to make sweet ... furniture?

Match Media wins Maserati

Match Media has won the media buying requirements, including online and offline, for luxury car brand Maserati. The account was previously held by Ikon, while Match worked with Maserati on strategic planning. Maserati Motors is thought to have a media spend of about $1.5 million.

UM Melbourne MD exits

UM Melbourne MD Chris O’Keefe has left the business after 14 months in the role. O’Keefe was previously the MD of Initiative Perth for nearly four years. His exit follows hot on the heels of two other senior staff members from IPG Mediabrands-owned media agency Initiative leaving. While unrelated, the exits follow on from Initiative CEO Lee Leggett's departure last month, as revealed by AdNews.

Item number YEEZY

Following Kanye West’s recent Ikea tweet saying: “Super inspired by my visit to Ikea today, really amazing company… my mind is racing with the possibilities…”, the global singer and other half of Kim Kardashian, again referenced, in an interview with BBC Radio 1, how he’d love to work with Ikea. Well lucky for him the Swedish-founded furniture business has responded … sort of. In a post on Ikea Australia’s Facebook page it said “Hej Kanye, we’d love to see what you’d create…we could make you Famous!” The post was quick to spread through social media, with subsequent spin-off furniture ideas and many shares and comments, with one Facebook user adding: “Whoever is running IKEA's social media needs a raise for this.”

The post has prompted many other  'Kimye' furniture ideas across social media.

Facebook to suppress clickbait stories

Facebook says it’s working to understand what kinds of stories people find misleading and ‘spammy’ to help make sure users see those less. In a blog post it says it’s heard from people that they specifically want to see fewer stories with clickbait headlines or link titles. To address this feedback it’s making an update to News Feed ranking to further reduce clickbait headlines in the coming weeks. Its new system identifies phrases that are commonly used in such headlines – similar to how email spam filters work.

Macquarie Media reports first full-year results since merger

Macquarie Media has announced its first full-year results since it was created through a merger of Fairfax Radio and Macquarie Radio. Macquarie Media executive chairman Russell Tate said rather than comparing the prior year result, a more fair comparison for its first year of operation was with the combined individual results of Macquarie Radio and Fairfax Radio for FY2014, which saw revenue dip 4% to $135.9 million and EBITDA increase 70% to $25.5 million.

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