Marketo and Wunderman tie up for data push
Marketing software provider Marketo and digital agency Wunderman have formed a global partnership to further push insights-driven digital marketing solutions.
The partnership will see Marketo's marketing platform and measurement capabilities combined with Wunderman's strengths in creative, strategy, data and analytics.
Wunderman-Bienalto Australia CEO Hurol Inan says the partnership will make it easier to automate customer communication across channels.
“The success of our partnership with Marketo will lie in being able to humanise marketing automation – consumers don’t want to feel that a machine is talking to them,” Inan says.
EMMA reports marginal shifts in print and online readerships
Year-end Emma figures show that the Sydney Morning Herald continues to maintain its poll position in newspaper readership, despite a decline in numbers. The publication continues to attract a readership - in print and online - of almost 4.9m. It's nearest rival - the Sun Herald - boasts a readership just short of 3.9m.
New Idea, Taste.com.au and Woman's day continue to lead the cross-market magazine space, all attracting in the region of 3m users.
Atomic212 CEO Jason Dooris releases marketing playbook
Atomic 212 CEO Jason Dooris has today released a modern day marketing playbook titled ‘The Digital Lunchbox 2016’.
Written by Dooris himself, the book explores important issues that face the modern marketer such as ever-changing consumers, the optimisation of office space, reforming agency models and even the lost art of interactivity between professionals.
“2016 will be a year of tipping points, a year of critical mass, with big issues like viewability, agency models, work-life balance, content and data coming to a head, as we redefine what media is”, Jason stated in his book.
BMF wins Dulux creative
BMF has been appointed to lead strategic and creative duties for Dulux paints, following a competitive pitch.
BMF MD Steve McArdle says: "Dulux is a deeply trusted, universally known and hugely loved brand. We're honoured they've chosen BMF to help them drive it into an exciting new phase, marked by even grater innovation and ambition."
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