News Bulletin: JCDecaux and ANZ team up for new OOH offer

By Luke Anisimoff | 22 June 2018

Partnering with media agency PHD and OOH advertiser JCDecaux, ANZ have launched a campaign that incorporates bus, train and tram timetables across Sydney, Melbourne and Brisbane and aligns them with their app. While consumers in those cities wait for public transport, they will be able to pull in accurate timetable details through JCDecaux digital panels. For instance, one ad will feature the message, “The next bus is due in [XX] minutes. Use that time to get on top of your money with the new ANZ app.” Head of creative solutions of JCDecaux – the only OOH provider with access to the public transport networks – Ashley Taylor said, “This is the first time that we have seen this type of dynamic data used to influence the creative on screen and have real time relevance to align with ANZ's product offering. It is also fantastic to see this type of execution run at such a large scale across our extensive, best-in-market JCDecaux smartframe digital network with different public transport networks coming together to deliver an engaging and unified message.”

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