Dentsu appoints chief data officer
Dentsu Aegis Network (DAN) has appointed Philip Zohrab as chief data officer for Australia and New Zealand. Zohrab joins from iProspect Singapore, where he was regional managing director, digital technology operations. In the newly created role, Zohrab will drive DAN's global data strategy across agencies in Australia. Zohrab has been at DAN since 2013 and brings nearly 20 years of experience in performance digital, data, operations and technology.
TubeMogul trains the next programmatic leaders
More and more companies, such as AOL and Yahoo7, are increasingly offering out training sessions and bootcamps in order to educate and progress the industry. Now, TubeMogul says it has trained more than 50 clients, including Foxtel, Ikon and FBCMedia, in Australia and New Zealand to become programmatic leaders using the company’s software - through its Client Certification Program. Launched in November of 2014, the TubeMogul offering is a formal accreditation offered to clients who have demonstrated knowledge of the programmatic media space and TubeMogul’s platform. The program was developed in response to the sought after skills of a media trader from both brand and agency side.
Google pips Microsoft as Australia’s top email server
Google’s Gmail has recently pipped Microsoft’s Hotmail/Live/Outlook.com to become Australia’s most-used email service, Roy Morgan Research shows. 7,427,000 Australians 14+ (37.9%) used Gmail in an average four weeks in the 12 months to March 2016 - for the first time exceeding the 7,362,000 emailing through a Microsoft account (37.6%). The change in lead has been a long time coming: since 2012, Gmail has claimed over 3.5 million new Australian users, averaging almost 900,000 new emailers annually and almost doubling its user base. Hotmail/Live/Outlook.com has gained 1.1 million more active users over the period.
Mamamia taps digital video content with Screens Australia
Mamamia and Screen Australia jointly announced a partnership that will see the women’s media company create and distribute digital video content for women. Mamamia MD Kylie Rodgers has called the deal a “game-changer”, which will increase the company’s capability in video production and the quality of content it currently distributes.
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