News Bulletin: Festival of Dangerous Ideas is back, MEC bolsters trading team

By AdNews | 5 July 2016
MEC's Lucie Wombwell, Claire Butterworth and Philippa Noilea-Tani.

MEC strengthens trading leadership

MEC Australia has promoted Philippa Noilea-Tani and Lucie Wombwell to the joint role of Sydney trading director, filling a position left vacant when Claire Butterworth was promoted to national head of investment a year ago.

The pair are long-term MEC employees and will report to Butterworth. Noilea-Tani began her MEC career in 2005 was most recently group director of investment and activation. Wombwell, also a group director of investment and activation, first joined MEC in 2010 and returned a few years ago after a stint in London.

“Both Philippa and Lucie have solid trading experience and strong relationships with clients and media owners alike,” MEC CEO James Hier says. ”They have been effectively carrying out the duties of Sydney Trading Director for the past few months, so their promotion is well deserved.”

The Festival of Dangerous Ideas is back

The Festival of Dangerous Ideas is back for its eighth year, with the likes of Andrew Bolt, Annabel Crabb and David Marr all taking to the Opera House's stage. The festival is supported by Samsung, and it will see a mix of both internal and local speaks share their thoughts with Sydneysiders in September.

In 2015, FODI sold over 30,000 tickets to the weekend at the Sydney Opera House, with a further 465,000 people engaging through digital content and seven satellite events across Western Sydney, regional Australia and New Zealand. This year’s festival footprint is set to further expand. More than 15 satellite events are already locked in across Australia, to take Dangerous Ideas to the Northern Territory, South Australia and Canberra for the first time.

Pollen names client services director

Sydney agency Pollen has hired Sora Nobari, for the newly created role of client services director to oversee new business growth. The appointment comes off the back of Pollen’s rapid growth over the last year.

Nobari brings over ten years’ experience to the role having worked at creative and digital agencies including R/GA, Pusher, BMF and most recently DDB, where she was executive producer.

At DDB, Nobari contributed to the agency’s remarkable performance at Cannes this year, helping to win eight Lions for the Sydney Opera House #comeonin campaign, including a gold in Mobile.

Atomic 212 appoints head of SEO

Atomic 212 has appointed Andrew Lowdon as its new head of SEO. Lowden joins from the UK where he led the SEO, SEM, CRO and web development for search marketing agency Epiphany.

“The Australian market presents some great opportunities for growth,” Lowden says. “There’s a big push on content, which is an essential part of any digital strategy. The SEO channel is strict and unforgiving at times, but you are only there by merit. It offers a great platform to build brands online, through strategic acquisition and retention methods.”

OOH industry grows Q2 revenue

The out of home (OOH) industry has boosted its second quarter growth with an increase of 18% revenue year-on-year to $184.4 million, according to figures from the Outdoor Media Association (OMA). Monthly results have grown as well, with an increase of 12.2% for April and 20.9% for May year-on-year. For June, the industry grew at 20.6% year-on-year, with a net revenue of $65.3 million.

In addition digital revenue reached 37.3% of total net revenue year-to-date, an increase of 23.1% for the same period last year.

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