News Bulletin: Facebook's tech chief joins Twitter board; VMO acquires multimedia company

By AdNews | 6 July 2016
 
Bianca Bramham from Jacky Winter

Facebook's tech chief joins Twitter board

Facebook's ex technology chief, Bret Taylor, has joined Twitter's board. Taylor is currently the CEO of Quip, a software business he co-founded in 2012. He joins the class of directors whose term expires at next year's annual meeting. The appointment comes as Business Insider says that the social network has just six months to “clean up its act before it's too late”.

VMO acquires multimedia company

VMO has acquired Active Media Group, the company's first foray into digital content and publishing. Active Media Group (AMG) produces magazines, websites and digital screen content to Fitness First Australia and Goodlife Health Clubs. The acquisition includes AMG's 4000-strong digital screen network, which will go some way to helping VMO deliver its target of 10,000 digital screens.

VMO's move into content creation is another sign outdoor companies are looking to expand their digital footprint beyond advertising. By adding digital publishing assets, outdoor companies hope to match advertisers with engaged, hard-to-reach audiences that would be interested in their products and services. Last month, Ooh!Media bought a major stake in youth media company Junkee.

Jacky Winter Group expands

The Jacky Winter Group is opening a New York office and launching a specialised animation sub-agency, Gif Horse, for animated Gif artists.

The New York office will be spearheaded by managing agent and producer Bianca Bramham. Bramham joins a local creative community of fellow expats and her new positioning will build upon the agency’s North American client base, which includes recent work for clients such as Facebook, Amazon and The New York Times.

Ellerston Capital invests in Genero video platform

Cloud-based platform Genero.com has raised $4 million in capital, with Ellerston Capital, which counts James Packer as a key shareholder, investing inthe video platform that boasts Qantas, eBay, Ogilvy, Sony and Saatchi & Saatchi as clients.

The capital raise will allow Genero to open offices in Sydney, New York and Singapore over the next few months, while growing existing teams in London and Melbourne.

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