News Bulletin: Ex-Coca-Cola Amatil GM joins Dentsu; Covergirl's first male ambassador

By AdNews | 13 October 2016
Covergirl names first male ambassador

Dentsu appoints corporate affairs head

Dentsu Aegis Network has hired Andrew Hewett as head of corporate affairs. Hewett was most recently group general manager – external communications for Coca-Cola Amatil and brings more than two decades of experience in corporate affairs, change management, PR, issues management and digital and social media. Previously, he worked in a corporate comms capacity at HJ Heinz and as account director at Haystac. Hewett has also worked in the media as a breakfast newsreader at Triple M Melbourne, an EP on 3AW Football and in several roles at Fairfax Media.

Covergirl names first male ambassador

Covergirl has bucked its very own brand name and has revealed its very first male cover star. Taking centre stage is 17-year-old high school student and Instagram star, James Charles, as the next Covergirl ambassador. Speaking with Ad Age Laura Brinker, VP of influencer marketing at Coty Consumer Beauty, explained that appointing Charles as a Covergirl was a natural fit for the brand, "consistent with CoverGirl's DNA. We've always been an inclusive brand that's partnered with a roster of talent based not only on looks, but on personality."

Pandora rolls out new logo

Pandora has a released a new logo and digital campaign a month after releasing Pandora Plus. The music streaming giant has changed its logo only once in its 16-year history and is part of a broader plan to convert millions of free listeners into paying subscribers with the ad-free Pandora Plus service. 

Pandora logo

Triumph Motorcycles appoints Carat

Carat Melbourne has won the media planning and buying responsibilities for Triumph Motorcycles Australia. The appointment represents a shift in strategy for tyhe iconic motorcyle brand, which previously handled media buying internally. The scope of work includes media strategy, planning, and buying, effective immediately. 

CGU Insurance backs Collingwood women

CGU Insurance has become a foundation sponsor of the Collingwood Football Club in the inaugural AFL Women’s League. The three-year sponsorship deal will create new opportunities for women and girls to play Aussie Rules at an elite level, and supports the drive to achieve gender equality in AFL football.

Diesel appoints Anomaly for global creative

Fashion brand Diesel has hired Anomaly Amsterdam as its global agency of record. The first creative work will feature Diesel's spring and summer collection and in February. The campaign will be fully integrated and include TV, print and digital platforms. The Italian jeans brand is known for its provocative advertising and recently worked with Dutch agency SuperHeroes and Fred & Farid Shanghai. It last worked with 12-year-old Anomaly in 2010 on 'Be Stupid', which encouraged consumers to take risks. In one ad, a swimsuit model takes photos of her nether regions while a lion roams nearby.

Here's another Diesel ad that kicks ass.

Mastercard secures partnership with Australian Open

Mastercard has been named as the official payment partner for the Australian Open. The deal is the first of its kind for Tennis Australia and Mastercard’s second major sponsorship of a Grand Slam tournament. As part of the new agreement, Mastercard will become the naming rights partner of the Hopman Cup and an official partner of the Emirates Australian Open Series tournaments in Sydney, Hobart and Adelaide. Mastercard will be involved in a variety of Australian Open lead-up events, including launch activities in Tokyo, Shanghai and Singapore.

Malaysia Airlines becomes global partner of Liverpool FC

Malaysian Airlines has become the official airline of Premier League club Liverpool FC, taking over from neighbouring airline Garuda Indonesia. Under the deal, Malaysia Airlines will have airline naming rights, LED and static board brand exposure at Liverpool's iconic Anfield stadium, exposure across the club's digital and social assets website, co-branding opportunities in merchandising and customer experiences with players and legends. The airline will also have access to players as brand ambassadors. Malaysia Airline's deal is expected to be north of US$10 million per annum; Garuda Indonesia paid US$9 million per annum in its two-year sponsorship deal. 

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