News bulletin: Emotive pushes into Melbourne; SCA names director of digital sales

By AdNews | 27 July 2015
Laura Fitzpatrick

Emotive pushes into Melbourne

Content marketing business, Emotive, is rolling out in Melbourne.

To lead the push, former national strategy director at Mamamia Women’s Network, Laura Fitzpatrick has been named content strategist, and in Sydney the business has hired Shane McMillan in the role of brand activations manager.

Born Licensing signs Nickelodeon 

Clip licensing firm Born Licensing has been named as licensing agent for Nickelodeon and Viacom consumer products in Australia and New Zealand.

Nickelodeon's animation portfolio includes SpongeBob Squarepants, Teenage Mutant Ninja Turtles and Dora the Explorer.

Born Licensing owner and director David Born said: " Nickelodeon’s first television audiences in Australia now have families of their own, and today’s kids wield incredible influence in household purchasing decisions.

"There is tremendous value in offering marketers the opportunity to tap into both the nostalgic and current appeal properties past and present within the Nickelodeon portfolio.”

SCA appoints director of digital sales and operations

Southern Cross Austereo has appointed Steve Brown as its director of digital sales and operations.

Brown's role will be effective as of 27 August replacing James Bayes who is moving to startup, Unlockd. Brown joins SCA from a role as News Corporation as group sales director and has experience at businesses including Scoopon, Nova Entertainment, Clear Channel and Australian Radio Network.

Brown said: It’s a very exciting time at SCA digital with a2x and an absolute focus on data driven solutions as part of the already powerful audience delivery. With market leading digital capability, highly engaging content a massive social footprint, continued growth will be my number one priority.”

MasterChef semi-finale heats up, but The Voice pulls ahead

Channel Ten's MasterChef semi-finale served up big metro audience numbers but The Voice still hits the high note to win the night, according to preliminary OzTam overnight ratings.

The cooking reality show pulled in a metro audience of 1.39m on part one of its grand final making it the third most watched show the night. The Voice pulled ahead as the top watched show of the night with 1.47m.

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