News Bulletin: Dentsu opens in Perth; JWT wins Kinetic; Lavender exec joins Urban

Pippa Chambers
By Pippa Chambers | 3 December 2015
Mark Zuckerberg.

Dentsu Aegis Network opens in Perth

Dentsu Aegis Network has today launched its Dentsu Mitchell office in Perth. The team will be led by National managing director Adrian Roeling with business director Michelle Testa appointed local market lead. Roeling says, “Our plans are to leverage the scale of the Dentsu Mitchell network nationally for the benefit of our Perth clients. Our key proposition for Dentsu Mitchell is innovating how brands connect with Australia. We understand and acknowledge the uniqueness of WA, and know we are well placed to deliver effective localised strategies.”

JWT wins Kinetic Super

Kinetic Super has appointed J. Walter Thompson Melbourne to work on digital, member campaigns and internal brand projects. Lynda Cavalera, Head of Marketing at Kinetic Super, said of the appointment: “As our Fund continues to evolve in a highly competitive category and to ensure ongoing success, we were looking for the right agency ‘fit’ and we believe we’ve found that with J Walter Thompson Melbourne.”

Lavender exec joins Urban

Former planning director Jonas Katzellenbourg, has joined experience agency Urban, as its strategy and planning director. Urban co-founder, Ryan McDonough, said even in the few short weeks since his arrival, Katzellenbourg, has played a pivotal role with major wins and work on Airbnb, Coca-Cola, Telstra and the Economist. Katzellenbourg, is a senior business leader with more than a decade of experience in the digital, brand and CRM spaces. He was worked in Australia, America and Europe for agencies and brands including Ogilvy & Mather and Louis-Vuitton Moet-Hennessey. 

Out-of-Home - November sees double-digit growth
The out-of-home (OOH) industry today reported its 11th consecutive month of YoY growth this year, with net revenue of $74.3 million for the month of November, an increase of 12.8% from the same month last year, which posted a net revenue of $65.9 million. Year-to-date revenue has increased by 16.6%, tracking at $606.8 million, up from $520.7 million* for the same time last year. Digital Out-of-Home (DOOH) year-to-date makes up 27.3% of total revenue, up from 16.9% of total revenue for the same period last year. All formats saw YoY growth, demonstrating the strength of the sector as it nears the end of another record year.

ACMA reports fresh comms data to government

The Australian Communications and Media Authority (ACMA) has today issued its latest set of findings exploring online engagement and habits in Australia to government. It states that Australians continue to look to OTT services for their main channel of communication. More than half (54%) of online Australians aged 18 and over used an app to communicate with others online, with 49% sending messages, 28% making voice calls and 25% making video calls. As expected, almost 80% of online adults access the internet over mobile (up from 76% last year) , while 58% use tablet devices (up from 54%). The number of fixed-line telephone connections continues to decline (by 1%) to 9.08 million.
OTT service expansion continues apace, with the continued take-up of Skype, Facebook Messenger and Facetime, compounded by the popularity of streaming services such Netflix Australia, Stan and Presto. Traditional free-to-air and subscription television continues to dominate Australians’ content viewing, but this year 34% of Australian adults also watched online television or online professionally-produced video content in a given week.

Zuckerberg to give away billions to charity 
In a post on Facebook, the social giant's founder Mark Zuckerberg, announced that he and his wife Priscilla Chan would give away 99% of Facebook stock over the course of Zuckerberg's, life. The gift is thought to be worth about $45 billion. 
The news coincides with the couple's new baby girl named Max.

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