News Bulletin: Deadpool smashes box office; New Canon Ambassador; Atomic wins ASX media project

By AdNews | 16 February 2016

Deadpool smashes box office records

Deadpool smashed box office records with a massive $14.9 million for its opening weekend in Australia, $135million in the US and $260 million globally.

Deadpool's not-so-secret weapon has been an extensive viral marketing campaign, releasing a steady stream of social media content to keep fans interested in the film's release.

The huge opening sees Deadpool overtake Mr Grey for the title of February box office king.

The unconventional superhero now holds the position for the biggest MA15+ opening of all time and the eighth biggest debut of all time, beating out Fast & Furious 7 and Harry Potter and the Prisoner of Azkaban.

Sally Fitzgibbons announced as Canon Ambassador

Canon Australia has appointed Australian surfing world champion and managing director of Fitzgibbons International, Sally Fitzgibbons, as an official brand ambassador.

To mark the new role, Fitzgibbons and Canon are launching the Canon Dream Squad, which is a mentorship-based competition that will inspire young Australians to turn their passion into a career.

The competition will be enable one Australian to learn the ropes of business strategy, content creation and social media fromcreatives and entrepreneurs. It is now open for submissions.

Atomic wins ASX media project

The ASX has assigned its latest media strategy work to Atomic 212, AdNews understands
Previously it carried out work with the likes of Match Media. The public company says it doesn’t have exclusive arrangement with any single media agency as it tends to work with partners on a project basis.

NewsLifeMedia repositions digital brand Homelife.com.au

NewsLifeMedia’s lifestyle publisher Nick Smith has launched a new product positioning for Australia’s homes digital brand Homelife.com.au.

A new site for the title has been launched to give Australians a place to turn for everyday home solutions, and respond to the trend in ‘how to’ searches. It will feature DIY, decorating, gardening, pet car, cleaning and craft tips and content.

Smith says the site will deliver new opportunities for advertisers, enabling them to reach an “active and high spending audience".

Bronwyn McCahon to leave Cosmopolitan

Browyn McCahon, editor-in-chief of Cosmopolitan, will depart the business to spend time with her family and explore new opportunities.

McCahon has worked for 16 years in the industry, holding numerous roles including editor of Dolly. She held the title of editor of Cosmopolitan since 2006.

It is yet to be announced who fill the position. McCahon follows other Bauer figures with her resignation including CEO David Goodchild, director of sales Tony Kendall and most recently editor-in-chief of the Australian Women’s Weekly, Helen McCabe.

Vegemite simplifies agency roster with new PR and events

Vegemite has announced its new roster of public relations and experiential agencies. Three Melbourne based agencies will manage the PR for the brand including One Day Dream, ID Collective and Romano Beck.

Sister duo Shirin Pulitano and Diba Beylie of Dot Dot Dash have been selected as events and experiential supplier.

Vegemite head of media and PR, Julia Marget, says the company felt it was time to shake up the approach with a smaller panel of creative minds and boutique approach.

Curated Content opens first US office in Los Angeles

Curated Content is adding to its office network of Melbourne, Sydney and Hong Kong with news of the company’s expansion into the US, opening its doors in Los Angeles this week.

The news comes only weeks after announcing the launch of its Hong Kong office, following the acquisition of foundation client, Marriott International, via Curated Content’s visual analytics brand, Datalabs.

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