Carat wins CBRE media pitch
Carat has won the media account of commercial real estate and investment firm CBRE following a competitive pitch. CBRE, a commercial agency network of more than 400 professionals nationwide, will leave its incumbent agency Metropolis in January 2018 to join Carat. “The CBRE business model is a unique one and not without complexity,” CBRE’s head of marketing Christine Callinan says. “We needed an agency partner that could help deliver our centralised brand strategy, but also provide that on-ground service and support for our business partners in each market across the country.”
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