News Bulletin: Brands do Vivid; KFC inks rugby deal; News Corp works assets

By AdNews | 29 May 2017
The Kyle and Jackie O Show radio duo photoshopped the image as part of Vivid celebrations

Australia's media bosses to attend Canberra summit

The leaders of Australia’s major commercial and subscription TV, newspaper and radio companies are descending upon Canberra this week to support the federal government’s media reform package. The Prime Minister Malcolm Turnbull, communications minister Mitch Fifield and more than 25 media industry CEOs will attend a summit on the future of the media on Wednesday evening to be hosted by Sunrise’s David Koch. Also making the trip to the capital will be Peter Tonagh (CEO of Foxtel), Michael Miller (executive chairman News Corp Australasia), Tim Worner (CEO of Seven West Media), Greg Hywood (CEO of Fairfax Media) and Adam Lang (COO of Macquarie Media). The summit aims to send a strong message that the media industry supports changes to modernise Australia’s outdated media laws. 

News Corp Australia works assets post ARM acquisition

News Corp Australia has launched a new media buying offering giving marketers direct access to 3.2 million Queenslanders. 'QPower' aims to offer more media buying simplicity in accessing all of Queensland, including every regional town, “in one buy”. With the recent acquisition of Australian Regional Media (ARM), News Corp Australia now has 97 print titles and 45 websites reaching every population centre and major buying demographic throughout Queensland. A year ago News Corp agreed to purchase the newspaper unit from media company APN. At the time News Corp Australia executive chairman Michael Miller said: “We look forward to working with ARM to secure the purchase of these strong newspaper brands in the growing regional centres in Queensland where we currently don't have a presence.” The news of QPower shows the value of the ARM acquisition, means less media buying friction as there's one point of contact and signals the industry’s wider move towards consolidation.

Rugby League secures KFC

Rugby League World Cup 2017 (RLWC2017) has unveiled KFC as the official Quick Service Restaurant of this year’s tournament. As an official partner of the RLWC2017, KFC will receive integration through assets including brand messaging via the video referee board during try referrals and virtual on field signage at matches played in Australia and New Zealand. The two are also working together on a number of fan engagement initiatives and activations to be rolled out during the five-week tournament. The RLWC2017 will be co-hosted by Australia and New Zealand with three pool matches in Papua New Guinea from 27 October to 2 December 2017 and features 14 teams, contesting 28 games, in 13 cities. The tournament will be one of the biggest event in the region during 2017, with an estimated event record of 450,000 fans expected to attend the RLWC2017.

Henry Ford’s vision comes to life at Vivid

Ford Australia has launched a multisensory light and motion installation opposite the Sydney Opera House. The installation is part of Vivid Sydney and was designed by experience design agency Imagination Australia. The aim of the feature is to “bring Ford’s global brand strategy to life”and the partnership also includes two innovation panels presented by Ford. Named Freedom of Movement, the interactive kinetic light installation draws inspiration from Henry Ford’s vision to “change the way the world moves” by fusing colour, light, sound and motion to showcase Ford’s ongoing commitment to ‘go further’ and inspire the future of mobility.  Ford says it wanted to harness the synergy between Ford’s fresh brand identity and Vivid Sydney’s vibrant buzz by creating an experience that pushes the boundaries of public engagement.

Kiis radio hosts Kyle and Jackie O also shared a fake Vivid Sydney snap of themselves on Instagram (above right) which showed the colourful couple lighting up city skyscrapers. The photo received more than 3,000 likes. Despite the realistic look, the duo photoshopped the image and "were just getting into the spirit of Vivid and embracing one of Sydney’s great cultural events", the radio network said.

Tonic Health Media acquires pharma screens

Tonic Health Media has acquired TorchMedia's digital pharmacy network, consisting of more than 250 digital screens across Australia. The majority of the screens are in New South Wales (36%), with Victoria housing 23% of screens and Queensland 21%. The acquisition follows a $7 million fundraising effort by Tonic in 2016. TorchMedia's digital pharmacy network bolsters Tonic Health Media's network which spans across 4500+ doctors' and hospital waiting areas across the country.

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