News Bulletin: Bohemia appointed by UBank; Ex-DDB executives move to tackle gender gap

9 November 2015

Bohemia becomes media agency for online bank, Ubank

Bohemia Group will take over as Ubank's media agency with immediate affect.

The media agency's remit will include media strategy, planning and buying for the online bank, working with creative agency, The Monkeys. Speaking of the UBank tie-up, Bohemia's managing partner, Brett Dawson, said the group is “pumped” to work with a company that is a “progressive challenger” in the financial field.

Bohemia has taken over as media agency for Twitter, Pandora, Youi, Caltex, news.com.au and Unibet this year and is now expanding its team.

According to Nielsen's figures, UBank racked up more than $1 million in media spend in the past year.

Former DDB executives launch consultancy to tackle gender gap

Two ex-DDB executives concerned about the lack of gender parity in Asia Pacific have established a consultancy to help companies and individuals take concrete steps to tackle the problem.

Karen See, former chief communications officer, DDB Group Asia Pacific and Sharn Bedi, former managing director, DDB Remedy Asia Pacific say they set up the consultancy - {Embrace} - because they want to address the "visible and invisible barriers women face in leadership". 

The company will aim to encourage organisation and behaviour change via corporate workshops and executive coaching, using insights drawn from neuroscience and positive psychology.

Wrigley reworks creative agency roster

Wrigley Pacific has amended the brand responsibilities of its creative agencies following a global agency alignment review.

Under the changes Clemenger BBDO Sydney will pick up work on gum brand Extra as well as continuing to work on 5 Gum. In addition, Skittles and Starburst work will shift to DDB Sydney who also continues to work on Eclipse mints.

Leo Burnett adds five to creative team

Leo Burnett Sydney has made five senior appointments to its creative team with creative directors Malcolm Caldwell, Ian Broekhuizen and Mel Du Toit, and creative group heads Nigel Clark and Adrian Ely coming on board.

Caldwell and Broekhuizen both join from roles at Clemenger BBDO Sydney as creative directors.

Caldwell has more than 15 years of experience in the industry including previous roles at Saatchi & Saatchi London and Publicis Mojo Sydney.

Broekhuizen previously worked at Publicis Mojo and DDB Sydney along with seven years at Ogilvy Johannesburg.

Du Toit joins from a role at TBWA Singapore where he was head of creative and global creative director on Singapore Airlines.

Clark joins from a role at BMF Sydney where he was a senior copywriter and has 12 years experience in the industry. Ely joins from a role as creative director at DDBO Russia and previously worked at Saatchi & Saatchi Russia and DDB Sydney.  

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