A global gathering
Victoria’s Secret, The Metropolitan Museum of Art, Comedy Central, The North Face, Baidu, Paypal and Runtastic are among the 2016 line up for the Association for Data-driven Marketing and Advertising's (ADMA) Global Forum.
Taking place 10-11 August, the event features the creative director of Victoria’s Secret, Michael Goldberg, who will be discussing great storytelling that means business. Comedy Central's, CMO, Walter Levitt, will also be speaking on building a multichannel, multi-platform brand for millennials.
P&G in agency talks
According to Campaign, Procter & Gamble (P&G) has been speaking with agencies about its £210m media account in the UK – which could signal a full review may be on the cards.
Nielsen figures for 2015 state P&G is one of the biggest TV spender in the UK.
In Australia MediaCom holds the P&G account and has done for many years.
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