News Bulletin: Adidas email disaster; Omnicom's APAC revenue up 9.1%; Netflix trolls Hulu

By AdNews | 20 April 2017

Adidas email disaster

Adidas has apologised after using a very poor choice of words in a marketing email sent out to those who ran in the Boston Marathon earlier this week. The email was quickly shared across social media, with its subject line reading “Congrats, you survived the Boston Marathon!” Four years ago two bombs exploded near the finish line at the same marathon, killing three people were killed and injuring 260 more. Adidas issued a statement saying it was “incredibly sorry” about the “insensitive” subject line.

Omnicom's APAC revenue grows 9.1% in Q1

Omnicom Group has reported strong organic growth across all regions outside of the Americas in the first quarter of 2017. This was driven by healthy 6.4% growth in the group's advertising businesses. CRM increased 2.1%, public relations increased 1.8% and speciality communications increased 3.3%. Omnicom's worldwide revenue increased by 2.5% to $3.6 billion compared to the same period in 2016. Global revenue growth was subdued by 1.1% increase in the large North American market.

There was strong organic growth in Asia-Pacific (up 9.1%), the UK (up 8.1%), the Eurozone (up 8.2%), and the Middle East and Africa (up 37.9%).Omnicom's operating profit in the first quarter increased year on year by 4.5%, to $409.9 million. The group's share price is up 13% to $1.02 compared to the same period in 2016.

SVOD brand banter

Whoever is in charge of Netflix’s Twitter account probably deserves a raise, or a demotion depending on your point of view. Earlier in the week, Hulu took a few well-placed shots at Netflix with a video tweet highlighting all of the content currently streaming on Hulu and unavailable on Netflix. But Netflix clapped back with a ferocious tweet that pays tribute to new Netflix show 13 Reasons Why.

Like a spot of brand trolling? See Emirates trolls United with new ad or Dove trolls Trump with 'alternative facts' ad

BCM picks up new account

Home appliances brand Beko Australia and New Zealand has appointed BCM to its Australian and New Zealand account. Beko is the international home appliance brand of Arçelik Group, owned by Koç Holding. It is one of the largest companies in Europe and ranked in Fortune’s Global 500 list. BCM will handle strategy, brand planning, creative development, and media planning and buying for the Beko brand.

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