News Bulletin: Ad discount wars; Telstra marketer joins Datarati; MediaCom wins eyecare acc

By AdNews | 23 January 2017

Bauer brings back Chinese editions

Harper’s Bazaar, Gourmet Traveller and Belle are each publishing dedicated Chinese language issues again this year to mark the Year of the Rooster and Chinese New Year. It will be the sixth year Harper’s Bazaar has released its Chinese issue, this time backed by Westpac and David Jones. The magazines are aimed at in-bound Chinese tourists and Chinese Australian residents – a key and largely untapped market.

Naked wins Sigma Pharmaceuticals

Naked has been appointed the creative agency of record for Sigma Pharmaceuticals – the parent company of Amcal and Guardian pharmacies. The appointment follows a competitive pitch and sees Naked lead the brands strategy and creative duties in the retail sector. 

TV discount wars in full swing

According to The Australian, TV broadcasters are locked in another round of “fierce discounting” in the $4 billion TV ad sector. The paper says airtime costs are being slashed by 50% or higher off rate cards for 2017 and that two of the three free-to-air broadcasters are “aggressively” offering steep discounts. The moves are being made in order to firm up decent full year market share commitments from the big agency groups and large advertisers.

Telstra marketer joins martech co

Former GM of marketing at Telstra Business, Jarther Taylor, has joined Salesforce partner Datarati as CEO. He will lead the APAC growth strategy in the $5.5 billion marketing automation industry. Taylor was accountable for the segment’s marketing planning and execution and prior to joining Telstra he worked at IBM in several regional and domestic marketing and consulting roles.

MediaCom lands George & Matilda Eyecare account

MediaCom Melbourne has landed the media account for optometry brand George & Matilda Eyecare. The agency will lead the brands local and national planning as it aims to become more recognisable in Australia. The brand was unveiled in May 2016, combining marketing, systems, technologies and sources to create a personalised service for consumers and disrupt the category dominated by Specsavers and OPSM.

Radio ratings kick-off

The official radio ratings season kicks off today, meaning the pressure is on for the commercial radio stations to gain sizeable chunks of audience share. The key radio juggernaut networks include APN-owned Australian Radio Network, which runs the popular Kyle & Jackie O breakfast show on Kiis 1065; Nova, which owns Smooth and also hosts the likes of Sydney breakfast show Fitzy & Wippa on Nova 96.9 and drive time trio Kate, Tim & Marty; and Southern Cross Austereo, which hosts the Hamish & Andy drive time show as well as The Em Rusciano Radio Show with Harley Breen breakfast show – which starts today. Rusciano and Breen make their debut 6-9am slot following the axing of Rove McManus and Bachelorette Sam Frost, who have moved to an evening show. Results from the first radio ratings period will be released on 14 March.

Samsung reveals cause of Galaxy Note 7 woes

Samsung Mobile has finally addressed the root cause of the explosive Galaxy Note 7 with a YouTube video titled 'committed to quality'. In a bold move by the company and in an effort to be transparent, Samsung takes viewers through the hardware flaws of the product which, as many predicted, were the result of a malfunctioning battery. The company goes on to say that of the three million sold, 96% of the Note 7s have since been returned. As a result of the debacle, Samsung has introduced an eight-point battery safety check. Researchers put the phones through a series of 'extreme' situations to test the products and prove to customers that Samsung is 'determined to learn' from its mistakes. View the video here.

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