New Zealand and Australia are squaring off in the latest ad for Lynx and taking a swipe at the ball tampering scandal that sprayed the Australian cricket team earlier this year.
The new spot, from creative agency Emotive, features Kiwi star Julian Dennison, who by switching from Lynx Australia to Lynx New Zealand, embraces a whole new level of confidence after an Australian threatens to steal his girl.
Dennison faces the Australian and comes out on top, despite suggestions of ball tampering in the handball competition.
The campaign is a sequel to the Lynx Australia campaign that launched in January and centres on the theme of confidence.
On YouTube the original video racked up more than two million views and Unilever, Lynx’s parent company, said overall it reached 15 million people.
Emotive creative director and director Zane Pearson said the second piece of content came after countless calls from fans.
“We picked the storyline up from where we left off and with the introduction of the new product we were able to give the Kiwis a platform to fire a few shots back at the ball tampering Aussies whilst furthering Lynx’s association with the notion of confidence,” Pearson said.
The full three-minute video will run across digital channels with a 60-second and 30-second video being cut for TV. The campaign also has an outdoor and social element.
“The Lynx Australia campaign created a strong start to 2018 for Lynx and we look forward to seeing this success continue with the continuation of the story," says Unilever marketing director of personal care, Markus Rehde.
"As a brand, we have evolved to appeal to the humour of the modern young guy whilst maintaining our irreverent witty tone and delighting with fun in an authentic and local way."
Credits
Client – Unilever
Markus Rehde – Unilever Marketing Director, Personal Care
Kristy Rutherford – Male Grooming Marketing Manager
Kate Westgate – LYNX Brand Lead
Creative, Production & Amplification – Emotive
Simon Joyce – CEO & Lead Strategist
Marshall Campbell – Business Director
Zane Pearson – Creative Director, Writer & Director
Nathan Burley – Additional Writer
Alistair Pratten – Senior Producer
James Brown – DOP
Uthayan Selvaraj – Editor
Jamie Crick – Talent Social Amplification
Media Agency – PHD
PR Agency – Liquid Ideas & Spark PR NZ
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