US company Clear Channel has rebranded itself iHeartMedia as it positions itself around both its music business and broader media interests.
Clear Channel’s iHeartRadio, seen by many as a competitor to Pandora, was formed three years ago. Its success is thought to have prompted the firm to adopt its name across all of its radio and advertising operations.
Clear Channel operates 859 radio stations in more than 150 markets. It claims more than 245 million listeners are tuning into its radio offerings every month, and claims iHeartMedia Digital reaches 90 million digital monthly uniques. The company continues to operate one of the largest outdoor advertising companies, with a presence in more than 40 countries.
iHeartMedia chairman and CEO Bob Pittman said in a statement: “We have massive consumer reach and influence across our platforms because we know how to program the live content people want to hear, see and share right now…and we deliver more live programming than any other media company today.”
Clear Channel launched the current version of iHeartRadio in September 2011. Its first expansion into a country outside of the States came in Australia and NZ, where it has in place a partnership with ARN to present the inaugural iHeartRadio music festival. That festival was cancelled only six days ago on account of promoters Dainty Group claiming it was unable to secure a second headliner alongside Miley Cyrus.
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