SYDNEY: Zuni, the new independent digital agency headed up by former Profero MD, Mike Zeederberg, has scooped four new accounts at launch.
The agency has won a competitive pitch for the Australian Institute of Management (AIM)'s digital account, against three digital agencies Hyro, Webqem and Suede.
At last night's launch party, Zeederberg revealed Zuni will also work with NRMA Motoring and Services, and on a campaign for the National Association for Prevention of Child Abuse and Neglect (NAPCAN). Zuni will also work with the Australian Direct Marketing Association (ADMA).
Zeederberg, who independently owns Zuni, told AdNews that he will be helping his new clients "understand the role of digital, as well as creating a digital strategy and facilitating digital implementation on the back of that
strategy".
Zeederberg worked on the NAPCAN account at Profero, which will remain at the agency, but Zuni will take over the organisation's "S.O.S.O" ("Smart Online, Safe Offline") campaign.
Zeederberg, who is managing director of Zuni, announced his new agency earlier in the month, after leaving his role as managing director of Profero in February. Prior to Profero, Zeederberg was digital team head at Dialogue DLKW and general manager at Euro RSCG Interaction.
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