Gold Lion, Film
Procter & Gamble | Tide 'Best Job' | Wieden+Kennedy Portland
* Based on testing of 2,500 TV commercials worldwide, Neuro Insight's target for 'Peak Memory' encoding for a TV ad is an indexed 0.70. The common range for most brain activity is 0.30 to 0.70.
* Memory Detail (red line) represents activity on the left side of the brain and captures how 'micro' details of an ad are being taken in. Memory Global (blue line) is what is occurring on the right side of the brain and represents how bigger-picture impressions are being received – branding, music and landscapes, for example.
Follow @AdNews on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at email@example.com
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org