Network Ten is making a further bid to push its content out to a wider audience by signing on with AppleTV to give users access to the Tenplay catch-up platform for free.
The new deal forms part of Ten's "TV Everywhere" strategy, making it catch-up service available across multi devices.
Ten boasts that last year its Tenplay platform generated 282 million page views, a 64% increase on 2013 when channels were only available via Ten's website. The number of video views on Tenplay also jumped 56% to 158 million.
Network Ten chief digital officer Rebekah Horne said: "Available on web, iOS and other platforms, Apple TV is a significant step in Tenplay’s crossplatform strategy and a great opportunity for streaming growth."
Ten's move onto Apple TV forms part of play by all networks to develop and broaden audiences for their catch-up services such as iView, Plus7 and 9JumpIn.
The news also coincides with the launch of Fairfax and Nine's subscription SVOD service Stan on Australia Day. Netflix is also thought to be arriving imminently, with some commentators claiming it could launch as soon as March 31.
Foxtel and Seven West's subscription video on demand (SVOD) platform Presto launched two weeks ago.
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