Netflix growth in New Zealand surpasses Australia

By Patrick Nicoll | 13 August 2018
A Netflix billboard from one of its publicity stunts last year

Netflix has experienced a year-on-year user increase of 35.9% in New Zealand, eclipsing Australia, while total Pay TV users surpassed three million.

Netflix added an additional half a million New Zealand users over 2017/2018 and is now approaching the two million mark.

The New Zealand market for the SVOD service rapidly approaching the two million threshold, overtaking Sky TV in the process.

This factors heavily into the 13.9% growth experienced by the Pay TV sector as a whole, with figures from the latest financial year showing three million New Zealand households now have access to at least one form of Pay or Subscription TV.

Sky TV experienced the slowest growth at just 1.7%, to pass 1.6 million users, but its affiliate Neon contributed heavily to this with 190.3% growth to 295,000 total users.

Netflix’s main rival Lightbox also experienced significant growth, up 42.9% to 830,000, as did Vodafone TV (up 19.9%), YouTube Premium (up 79.9%) and newly launched Amazon Prime (up 180.5%).

Roy Morgan CEO Michele Levine says the rapidly growing SVOD market in New Zealand is a competitive one.

“In a changing media landscape the impressive performance of SVOD shows there are avenues to growth for incumbent media businesses challenged by new entrants into the market. Sky TV’s fast growing Neon SVOD service is a prime example of an existing media company adapting to the changing consumer habits of New Zealanders,” she says.

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