Ogilvy Australia has extended its relationship with Nestlé to undertake a range of work for the Uncle Tobys Masterbrand and Cereals business, following a competitive pitch.
The agency has worked on Uncle Tobys Snacks for more than 15 years.
Its expanded remit now includes leading the Uncle Tobys Masterbrand development and executing a suite of work for sub-brands such as Traditional Oats, Oat Sachets, Plus and Breakfast Bakes.
“We’re incredibly proud of the work we have undertaken for Uncle Tobys over the past 15 years," Ogilvy CEO David Fox says.
"We are now equally excited to use that experience in developing the new Masterbrand positioning for one of Australia’s truly iconic brands."
The win marks the first work with its Masterbrand and Cereals portfolio.
“We are thrilled to be working with Ogilvy, and with the team now partnering with us across the entire Uncle Tobys brand we are excited about the future for this iconic Aussie brand," says Michelle Katz, head of marketing at Nestlé-owned Cereal Partners Worldwide.
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