Signalling the importance of clients taking responsibility for tackling some of the issues that surround transparency in media and marketing, NAB chief marketing officer Andrew Knott will give the opening keynote at the AdNews Live! Tackling Transparency half-day forum on 27 June, at Sydney's Darling Harbour.
Knott has led NAB’s marketing function as CMO/executive general manager since the end of 2015 and is taking a strong position on transparency. He joined from McDonald’s where he was vice president of media and digital for the Asia Pacific, Middle East and Africa region.
Knott’s career has touched on every side of advertising, media, marketing and tech giving him a perspective from all angles. He began in the early days of digital and has worked with Havas Worldwide as chief digital officer, Ogilvy as VP of strategy, McDonald's, IBM, American Express and Unilever as well as Salesforce in his 20 year career.
AdNews Live! is taking a different approach to this conference. The forum will present two major debates, that each aim to offer workable solutions to a number of issue being tackled by clients and agencies.
Ahead of the event, speakers – from leading brands, agencies and publishers – will submit a solution designed to help solve the transparency crisis.
These solutions will be debated on the day, with speakers and the audience voting for or against the mooted proposals.
One debate will concentrate on the issues facing digital publishers, networks and brands advertising in those spaces, and the second will focus on agency relationships with their clients.
- Brett Dawson, managing partner, Bohemia
- Ciaran Norris, director of marketing & business insights, American Express
- Kevin Ackhurst, director of agency, Google
- Simon Rutherford, CEO, Slingshot Media
- Ros Allison, media buying director IAG
- James Diamond, managing director, Integral Ad Science
- John Miskelly, chief digital officer, GroupM
- Tim Egan, regional product marketing manager, Facebook
- Kristiaan Kroon, chief investment officer, Omnicom Media Group
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