With 8.6 million global users already, US-based mobile music app Beat Fever has launched its marketing platform worldwide.
Using short previews and interactive gameplay as a portal for users to engage with songs, Australia was one of the 158 countries testing it in beta last August.
Beat Fever's new marketing platform aims to boost it from 1.3 billion impressions to date to more than 1 billion per month by September.
The game is simple to engage with and effective in its outcome, with users tapping on-beat to songs to raise their score. A prompt then leads them to listen to the whole tune on platforms such as Apple Music, Spotify and YouTube.
With their head office in San Francisco, the game has hundreds of licensed hits to tap along to, from recognised hits like Lady GaGa's Poker Face to songs looking for an innovative way to make an impact on the market.
“[Beat Fever has] created a whole new avenue for my music on the mobile phone,” said DJ and producer R3HAB.
“I've seen amazing engagement on Facebook, and millions of streams of my new songs through their support. I can't wait to drop my new album in Beat Fever, as part of my global marketing plan this coming August.”
With Beat Fever claiming that players average 35 rotations per song, they have driven more than 49 million outbound clicks in just months.
EDM artist and producer Steve Aoki is one artist to have seen substantial benefit from the app, with one fan playing his song 353 times when his song Azukita was promoted in-game for two weeks.
The track had tens of thousands of Beat Fever gamers spike Aoki's Spotify playlist by more than 60%, and he racked up 2.3 million additional streams on Spotify.
More than just enhancing awareness through in-game promo, Beat Fever says it increases social engagement on more than 200 platforms including Snapchat, Instagram and Facebook.
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