SYDNEY: Mr Mumbles is to handle strategic brand and comms duties on the University of Sydney's new Centre for Obesity, Diabetes and Cardiovascular Diseases (CODCD).
The independent agency won the project in a competitive pitch and will create a campaign to raise awareness of the Centre to Australia around the world.
The University of Sydney was awarded a $95 million grant from the federal government towards the $385 million Centre, with the mission “to improve human health by the prevention and control of obesity, diabetes and cardiovascular diseases”.
Andrew Town, creative partner at Mr Mumbles, said: “Our task is to develop the strategic brand platform and umbrella campaign for all communications for the Centre – internal and external.
In terms of developing the brand, it's a new from-the-ground project – we're not revising anything, we're starting fresh, which is an exciting creative challenge for us. We are obviously both excited and honoured to be part of such an important University of Sydney initiative."
The work created by Mr Mumbles will be used to raise donations, recruit international experts to work with the Centre and attract students to the University of Sydney.
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