Movers & Shakers: ViacomCBS, DDB, Wunderman Thomspon

By AdNews | 5 June 2020

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.

ViacomCBS expands sales team
Network Ten owner ViacomCBS AUNZ has expanded its sales team with the establishment of a new independent agencies and direct sales division. The new division will be led by Ian Smith, who returned to Ten last month after five years away. Smith recently worked as general manager of trading and operations for national sales at News Corp Australia. The Melbourne sales team has also been restructured, with the appointment of Adam Quick to the new role of head of independent agencies and direct sales, while John O’Brien steps into the new role of head of agency. The pair were previously Network Ten group sales managers in Melbourne.

DDB Melbourne group MD departs
DDB Melbourne group managing director Kate Sterling has departed the agency to join artificial intelligence (AI) messaging platform LivePerson as its ANZ client director. Sterling joined DDB Melbourne in the top role in 2017 as part of an overhaul of the agency's structure. Sterling had previously been part of the DDB Group running the ANZ Bank business in Melbourne but prior to her return, she had been managing director at Penso. She has also held client services roles at Start Creative, Publicis Mojo, EHS Brann and Simon Richards, as well as working client side as marketing manager at job site SEEK.

Wunderman Thomspon leadership change
Wunderman Thompson AUNZ CEO John Gutteridge is stepping down from his role after a decade of leading the agency. He will be replaced by former Initiative CEO Lee Leggett. Gutteridge has been working within the agency's global network since 1999 when it was previously named JWT, and became CEO of Australia and New Zealand in 2011. Leggett brings more than 20 years’ digital and international experience gained from a range of management roles.

New CMO for Arnott’s
Former McDonald’s head of marketing Jenni Dill has been appointed CMO of Arnott's. Dill replaces Michelle Foley, who was acting as CMO after David McNeil became Hasbro's managing director for Pacific operations. Dill departed McDonald’s after four years and has also worked at PepsiCo Australia as senior marketing director. Foley has been appointed as chief customer officer.

Clemenger BBDO Melbourne expands
Clemenger BBDO Melbourne added two members to its executive leadership team, with Jacqueline Witts as head of planning and Dave Keating as chief operating officer. The appointments follow the return of Jim Curtis and Ryan Fitzgerald from Droga5 New York to join the agency as executive creative directors. The pair joined Clemenger BBDO Melbourne’s creative leadership team in April. Witts has previously held senior planning roles at AJF, TBWA, JWT and Leo Burnett in Melbourne, while Keating joins from TBWA\ Australia where he ran operations and production across its Melbourne and Adelaide offices.

Showpony hires creative director
Adelaide creative shop Showpony has appointed Rory Kennett-Lister as creative director. Kennett-Lister returns to his home town of Adelaide after nearly five years working as creative director and writer at Piro, New York. During his New York stint, Kennett-Lister produced award-winning work for iconic brands Estée Lauder, Ferrero Rocher, General Electric and JP Morgan.

Former Domino’s CMO steps into CEO role
Former Domino’s chief marketing officer Melody Livingstone has been named CEO of Australian natural skin care brand MooGoo. Livingstone, who left the fast-food chain in April after two years as the top marketer, takes over from MooGoo founder and current CEO Craig Jones. She will be focused on growing the brand which launched in 2005.

Grant Broadcasters’ digital shake-up
Bianca Shugg has been appointed to restructure the digital capabilities of regional radio group Grant Broadcasters. As group general manager - digital for the Grant Broadcasters Group, she will bring together a digital leadership group to include group online content, digital production – Sparx, network websites and development and digital AdOps.

Bastion Films appoints new boss
Bastion Collective’s video production arm Bastion Films has named Matt McCann as CEO. McCann was also appointed CEO of strategic brand, experiential and commercial agency Bastion EBA last year and is taking on the dual responsibility to bring content and experiences into one offering. McCann has previously worked at Telstra and Mindshare.

GSK Consumer Healthcare promotes local marketer
GSK Consumer Healthcare’s AUNZ area marketing director Nick Boyden has been promoted to a global marketing role. Boyden, who has led the GSK Consumer Healthcare marketing team since 2018, transitions to his new role as vice president of Centrum global brand lead. Boyden will have overall responsibility for global Centrum brand development, including the brand strategy and commercialisation. Meanwhile, Cate Sefton, already a member of the local leadership team, has been appointed to replace Boyden as area marketing director for Australia and New Zealand.

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