Movers & Shakers: Twitch, News Corp, Nine

21 August 2020

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.

Twitch expands local footprint
Twitch is expanding across Australia and New Zealand with the hire of Batoul Peters as account director and Amy Potter as marketing specialist. Peters will be responsible for growing clientele in NSW, Queensland,and Western Australia. She brings 15 years’ experience, previously working in commercial roles at Seven West Media, Mamamia and Commercial Radio Australia. Meanwhile, Potter steps into her role, covering Australia and New Zealand, after two years at esports media company LetsPlay.Live. The two hires come following the appointment of Sandeep Suvarna as head of marketing for APAC last week.

Zenith promotes head of investment
Zenith Australia has promoted Elizabeth Baker to national head of investment. Baker, who has been with the agency for 17 years, was previously Sydney's head of investment. She replaces Anthony Ellis who has taken on a broader role as managing director of Publicis Groupe’s investment arm Publicis Media Exchange Australia and New Zealand.

News Corp's new travel head
Dwayne Birtle has joined News Corp Australia as its travel industry head. Birtles previously worked at Flight Centre Travel Group for more than three years where he was head of marketing communications. With more than 13 years’ media and marketing experience, he will be responsible for driving News Corp Australia’s commercial strategy and marketing solutions for the travel category.

Nine's new financial officer
Nine Entertainment has appointed Maria Phillips as its chief financial officer. Phillips previously held the same role at Virgin's Velocity Frequent Flyer and has also worked at Telstra, Foxtel and SingTel Optus. She replaces Paul Koppelman who resigned after less than a year in the role for personal reasons.

Ex-Dentsu boss launches business
Former managing director of Dentsu Aegis Network's MKTG Kylie Green has launched a talent management and brand partnerships business, The Lime Agency, with Karan White joining as co-director. The agency will offer a range of exclusive talent for influencer engagement, brand partnerships, brand collaborations and brand ambassadorial roles. It will also provide business and brand management services such as media, speaker and social media training, creative services, publicity and crisis management and legal services for its talent and brand clients.

Samba TV names local boss
Global cross-screen TV insights and analytics firm Samba TV has named Yasmin Sanders as managing director for Australia. In the new Sydney-based role, Sanders will oversee the company’s strategy and execution in the Australian market to build and scale its business in the region. She brings nearly 20 years of experience in the advertising technology and media industry, previously working at Verizon Media and ViacomCBS-owned Network 10.

Special Group’s brand director
Independent creative agency Special Group has appointed Abigail Dawson as its brand director. In the newly-created role, Dawson will be responsible for shaping Special Group's narrative, overseeing the agency’s business development and PR strategy and management. She will report to Special Group CEO Lindsey Evans and work alongside the agency’s senior leadership team. Prior to joining Special Group, Abigail was a journalist at Mumbrella for four years.

Broadsheet shakes up for national strategy
Publisher Broadsheet Media has made a number of internal promotions to emphasise its national editorial strategy as well as its video and audio ambitions. Sarah Norris, Sydney editor since 2017, has been appointed in the newly created role of national editor. Reporting to Norris are city editors Che-Marie Trigg in Sydney, Tomas Telegramma in Melbourne and Daniela Frangos in Brisbane, Adelaide and Perth. Meanwhile former Melbourne editor Ellen Fraser has been appointed executive producer for video and audio. Kyra Agathos has been appointed as Broadsheet’s first photo editor, managing photography commissions across the title.

Shootsta creates new role
Global video technology company Shootsta has appointed Melissa De Coster as its new head of content. The role, created in response to COVID-19, will see De Coster lead new content initiatives from Shootsta aimed at both educating professionals on effective content marketing practices during the pandemic and also demonstrating the value for brands of a broader content strategy. De Coster first joined Shootsta in 2017 as a creative video strategist and has previously worked at publisher Bauer Media and Red Pepper Media in Belgium.

Ex-Storyful executive joins Streem
Asha Oberoi has joined media monitoring firm Streem as its insights and reporting lead. Oberoi previously worked at News Corp’s Storyful in the APAC region, driving customer intelligence, until its closure in May. Her appointment marks Streem’s continued drive into social and earned media analytics. The company has slated a raft of major platform changes launching in the spring.

Cartelux makes senior appointment
Adtech business Cartelux has announced the appointment of international automotive industry leader Raoul Picello to the newly created role of global industry lead – automotive as it rolls out global programs for multiple automotive manufacturers. Picello will focus on scaling Cartelux adoption by automotive brands across APAC, EMEA and the Americas. A global industry veteran with 30 years experience across luxury and volume brands, Picello has held managing director roles in Europe with Toyota, Mazda, Nissan and Kia. He joins Cartelux from his position as MD of INFINITI Motor Company Asia & Oceania.

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