Movers & Shakers: Ten, Publicis, WPP, Paykel Media

13 March 2020

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.

Paul Anderson exits Ten
Ten CEO Paul Anderson has resigned from the top role, as well as executive vice president for ViacomCBS Australia and New Zealand. A new Ten CEO will not be appointed by ViacomCBS, and instead a new management structure will be introduced. Anderson, who has resigned effective immediately, will stay in his role in the interim to help oversee the company’s transition to new management. Beverley McGarvey, who is currently chief content officer for 10, has been promoted to the new role of chief content officer and EVP for ViacomCBS Australia and New Zealand.

Toby Barbour steps down from Publicis Media
Toby Barbour has departed as Publicis Media CEO after less than a year in the role. Barbour, who has been at Publicis Groupe for more than six years, was appointed in July last year. Group CEO for Australia and New Zealand Michael Rebelo thanked Barbour for his leadership.

Paykel Media founder changes role
Independent media agency Paykel Media has made changes to its leadership team, with Tony Paykel, founder of the business, stepping down as managing director. Paykel will move into the role of head of agency partnerships to focus on the Paykel Transact offering, a growing arm of the business. Caroline Doran, currently the general manager at the agency’s Sydney office, has been promoted to the national role of chief operating officer. A new managing director will be announced.

Innocean Australia CEO resigns 
Peter Fitzhardinge is stepping down as Innocean CEO after five years at the agency. Fitzhardinge joined Innocean in 2015 from Whybin\TBWA where he had been managing director for four years. Prior to his time at Whybin\TBWA, he also held senior roles at the Sydney offices of Leo Burnett and George Patterson.

WPP fills corporate campus roles
WPP has named the leaders for its “corporate campuses” across Adelaide, Perth and Brisbane. The campus structure is part of CEO Jens Monsees' new three-year strategy for the group. MediaCom Brisbane managing director Katherine Williams steps into the role of Queensland group general executive for WPP AUNZ, and becomes chair of MediaCom Brisbane. Wavemaker Adelaide managing director Matt Hofmeyer, who has been with GroupM since 2005, takes on the role of SA group general executive WPP AUNZ, as well as maintaining leadership of Wavemaker. Steve Harris, chairman and CEO of The Brand Agency, Perth’s largest agency, has become WA’s group general executive WPP AUNZ. He retains his role at The Brand Agency. Dominik Heitmar has been appointed head of corporate strategy, a new position.

Aussies return for Clemenger BBDO
Jim Curtis and Ryan Fitzgerald have returned to Australia to take up executive creative director roles at Clemenger BBDO Melbourne. Curtis and Fitzgerald had been working at Droga5 in the US for nearly five years, most recently as creative director. The duo worked on award-winning campaigns for Mailchimp, Under Armour and Tourism Australia.

Ooh!Media marketing director leaves
Ooh!Media’s group marketing director Jodie Koning has left the business. Koning has been with the outdoor company since 2018, when it merged with Adshel where she had been working as head of marketing. “Jodie advised she was wanting to seek new opportunities after joining the team more than a year ago following the Adshel acquisition. We wish her well in her new endeavours,” an Ooh!Media spokesperson says.

McCann hires client service director
McCann Sydney has named Simon Gawn as client services director. Gawn has spent a decade working around the globe at agencies such as Ogilvy & Social Lab in London, New York, Amsterdam and Sydney. He has worked for brands including IBM, Philips, Amex, Citibank, Samsung and Qantas

ANZ bank names marketing head
ANZ bank has appointmented Kjetil Undhjem as head of marketing and brand strategy for its Australian division. Undhjem is based in Melbourne and will lead the bank’s Marketing Centre of Excellence. He has previously worked at Mondelēz International for nine years, where he was senior category director for western Europe chocolate.

Mamamia’s Rachel Corbett departs
Bridget Northeast has been appointed as Mamamia’s head of podcasts. Northeast takes over from Rachel Corbett, who was in the role for three years. Northeast started at Mamamia in October last year, as assistant head of podcasts, and has previously worked at Endemol Shine Australia and Southern Cross Austereo.

Canva expands team
Canva has appointed Jonathan Harley to lead Canva for Media and Newsrooms, a new initiative focused on supporting media outlets with the latest Canva technology. Harley has worked in senior roles at the ABC, Nine and Twitter. Additionally, Mitch Holmes has been appointed PR manager, while Diana Abeleven and Annmare Liddle also join to provide further senior PR counsel across Canva’s global remit. Lachlan Andrews has also been appointed as PR coordinator to support the team.

Insider hires ex-Salesforce exec
Former Salesforce, Microsoft and Adobe executive Tony Katsabaris has joined AI-powered growth management company Insider as country manager for Australia and New Zealand. Katsabaris brings more than 15 years’ experience in senior leadership roles, most recently working as vice president of sales at Salesforce in Australia and New Zealand.

Freshworks nabs Oracle talent
Customer engagement software company Freshworks has named Prakash Ramamurthy as chief product officer. Ramamurthy has previously worked at Oracle as senior vice president of product development and general manager of Oracle Cloud systems management and security products. In his new role at Freshworks he is responsible for its overall product vision and strategy, development and GTM efforts.

Marketing agency Datisan has named Bharat Tarachandani as its head of adtech. Tarachandani joins from Dentsu Aegis Network after four years working across analytics and programmatic. He brings experience across digital strategy, advertising technology and insights to Datisan. “It is really exciting to have welcomed Bharat to the Datisan team in 2020,” says Chris Rozic, CEO and co-founder at Datisan. “We see in him a trailblazer; someone who isn’t afraid to try new and innovative ways of doing things.”

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