Movers & Shakers: Publicis, Initiative, Leo Burnett

By AdNews | 10 August 2018

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.

Publicis Communications appoints first chief growth officer

Publicis Communications has named Matt Cooney as its first chief growth officer. Cooney will partner closely with Publicis Communications ANZ CEO Michael Rebelo to develop the group’s overall business development strategy across its stable of agencies. Cooney, formerly a senior leader at BBH, hhcl+p and Fallon in the UK has most recently been running his own consultancy working with clients and agencies across the region. He was also a key member of the Host Sydney management team between 2006-2010. Rebelo said Cooney has been key to Publicis' recent wins, Mercedes-Benz and Campbell-Arnottm and the new role will help Publicis continue to build on the early success of its Power of One model.

Initiative appoints new chief strategy officer

Initiative Australia has named Sam Geer has as chief strategy officer, taking over from Tristan Burrell who left the agency earlier this year. Geer has been with IPG Mediabrands over the past four years, heading up nation strategy for UM, credited with the agency's recent success. Over the past 12 months, Geer and his team have secured several major accounts for UM, including the Federal Government's master media account, energy supplier AGL and Nestlé Oceania. Initiative CEO Melissa Fein says the agency will benefit from Geer's strategic leadership and ability to interpret "cultural data signals".

Eyeota expands ANZ team with two new staff

Audience data company Eyeota has hired a senior supply manager and senior manager – George Henshaw and Laura Widdowson. Henshaw will be responsible for data acquisition and account management. Previously, Henshaw spent five years as programmatic and yield manager with British Telecom in London. He managed BT’s publisher portfolio, which included BT.com, sports, mail, Wi-Fi, and phonebook, and helped to onboard a data management platform to sell the company’s first-party data to agencies. Prior to BT, Henshaw was campaign manager with Rocketer and account manager with TradeDoubler UK. Widdowson has over 10 years of experience working for top global media and tech companies in London and Sydney. Her experience spans programmatic, digital, print and creative solutions across a multitude of platforms. This experience comes from acting as the account director with Signal, working for Xaxis and roles at IPC Media, BBC Worldwide and Hearst Magazines UK.

Pacific appoints head of commercial product

Pacific has appointed Danielle Lowry to the role of head of commercial product. Lowry joins the publisher following roles at Domain, Yahoo!7 and MCN where she held a combination of product management and commercial positions. As head of commercial product, Lowry will drive Pacific’s video and native content strategies as the business looks to capitalise on its video assets. On top of connecting clients to market-leading brands through video, she will also be responsible for brand storytelling formats across digital and social platforms. This news follows Pacific’s focus on the building of the digital sales leadership team in Pacific.

Network Ten hire new data and insights role 

Network Ten has hired Gareth Tomlin to the new role of general manager of data, insights and analytics. Tomlin, who was previously Network Ten’s head of research, will be responsible for research, data strategy, analytics and insights across the company, including the content, advertising sales and digital divisions. Tomlin joined Network Ten from The Nielsen Company’s television audience measurement division as research manager in September 2012 and was appointed head of research in November 2016. He is Network Ten’s alternate director on the board of the audience measurement company OzTAM.

Leo Burnett Sydney hires creatives from CHE Proximity

Leo Burnett Sydney has appointed two associate creative directors from CHE Proximity – Lisa O’Neill and Letizia Bozzolini. Beginning her career in London, O’Neill primarily worked for Karmarama, along with some shorter stints at Y&R and JWT. Having moved to Sydney four years ago, Lisa has spent her time at Moon, Ogilvy and, most recently, CHE Proximity. Bozzolini started off in Milan, working at Grey and Ogilvy before moving to Sydney two years ago and teaming up with Lisa. In their time together at CHE Proximity they worked as associate creative directors. With over 20 years’ experience between them, Lisa and Leti have created work for clients as diverse as Nintendo, the BBC, Coca Cola, lastminute.com, Optus, AMEX, KFC, Nestlé, ING, Allianz, and MTV.

Former Landor boss to lead Cowan

Former Landor boss Dom Walsh will lead refreshed digital agency, Cowan, as it relaunches from August. Walsh, who departed Landor in June, will lead the newly-created Sydney office in addition to the Melbourne office. The Cowan Australia team will work with existing Cowan offices in Beijing, Shanghai, Singapore, Ho Chi Minh City and London. Walsh will partner with chief creative officer Bob Price, who has also recently joined from Leo Burnett, where he was previously an executive creative director in both USA and Russia. Cowan’s clients include Coca-Cola, Johnson & Johnson, Nestle and Tesco.

Columbus appoints general manager of NSW

Columbus, a Merkle Company, has promoted John-Paul MacCormick to general manager of NSW. Since joining Columbus in 2013, MacCormick has held multiple leadership roles within the agency including group client partner, national operations director and most recently, national commercial director, overseeing the commercial growth of the agency. As general manager NSW, MacCormick is charged with strategic market growth, ensuring his team continue to deliver data-driven marketing strategies with tangible business results for clients.

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