Movers and Shakers: PHD, Initiative, Marcel, PayPal

By Daisy Doctor | 13 January 2017

It's hard to keep up with all the moves across media, marketing and advertising so we've compiled them all in one place. Check out the Movers and Shakers just two weeks into the New Year.

PHD finalises VW account team and transition from MediaCom

PHD has built a 16-strong team to work on Volkswagen Group (VWG) media buying and planning business it won from MediaCom in a global pitch last year. The team will be led by industry veteran Kim Raicevich, who joins as group business director, and also comprises business director Kate Milligan (of PHD) and VWG investment lead and group investment director Brittany Crowley, who joins from MediaCom. The transition from MediaCom to PHD has now conlcuded. Read more here.

Initiative signals more creative direction with new leadership appointment

Initiative Australia CEO Melissa Fein has appointed Michael Stanford as the agency’s first chief creative solutions officer, signalling a more creatively-led direction for the media agency, based on the role emotion plays on consumer decisions. It's a newly created position which will see Stanford lead the development and direction of creative content across various media channels. Read more here.

PayPal creates head of brand role, hires Allianz marketing boss

PayPal has appointed former Allianz marketer Dominic Brandon as head of brand. Brandon, who was with Allianz for eight years, is understood to have left towards the end of 2016 and joined PayPal in November. He was behind the well-known ‘Ahhh-lianz’ brand campaign in recent years, as well as its sponsorship portfolio. The slogan and brand direction was dropped in Allianz' latest campaign. He takes on the newly created role at what the company is calling “an important time” for PayPal and will report to PayPal Australia marketing director Elaine Herlihy. Read more here.

ECD Wesley Hawes exits TBWA/Sydney for Marcel role

Wesley Hawes, the former joint-ECD of TBWA Sydney, has departed the agency to join the management team at Marcel Sydney. Hawes will take up a deputy ECD role working alongside ECD Scott Huebscher and Marcel creative chairman, David Nobay. Hawes spent eight years at BBH London before being snapped up by TBWA in 2014 alongside long-term creative partner Gary McCreadie. With Hawes now moving to Marcel, it will be the first in 10 years him and McCreadie have not worked together. Read more here

Nickelodeon appoints Foxtel GM as new Australia boss

Nickelodeon has appointed Foxtel GM, Ben Cox to lead its Australia and New Zealand operations from February. Foxtel's former GM of content aggregation, will succeed current VP and general manager Jihee Nam, who is leaving the company at the end of this month. He will be responsible for the day-to-day management of Nickelodeon’s brands in Australia and New Zealand, overseeing a 24-hour subscription television network available in more than 4 million households, as well as digital platforms, live events, recreation destinations, consumer products, local production and programme sales. Read more.

Videology MD Sarah Wyse exits for Allure Media CRO spot

Allure Media has poached two senior executives from Videology, appointing former MD Sarah Wyse to chief revenue officer and commercial operations director Gemma Labadini to business development director. Video ad platform Videology's vice president of product strategy, Chris Mooney, is now interim MD, until a new MD is recruited. The exits follow the departure of Videology marketing director for APAC, Rikki Webster, who was made redundant in October, AdNews understands. Read more here.

Tribe's new pedestrian 

Pedestrian's advertising and partnerships manager and AdNews Young Gun, Jordan Gelbart, has left the Surry Hills based gig after nearly two years, for a spot at Jules Lund's social influencer agency Tribe. Gelbart is now agency partnerships manager NSW at Tribe. In April last year the social media influencer startup said it was seeking $5 million from investors for expansion, on a company valuation of $15m. Read more about Jordan here

Adobe gets to work post TubeMogul buy 

Job changes are under way post Adobe's TubeMogul acquisition, with fellow Aussie Stephen Hunt now becoming director of sales West Coast at Adobe. Hunt established the Australian subsidiary of TubeMogul in 2012 before leaving for the states with Tube. As a result of the deal worth $540 million net of debt and cash, LA-based Hunt and his team are now part of the Adobe Marketing Cloud. Hunt will help with the merging of Adobe's toolset with TubeMogul's platform. More here.

RedBalloon marketer takes off - relocates to Brisbane

RedBalloon is recruiting for a marketing manager, reporting to the CMO, as current marketer Silvi Tiivas takes off to Brisbane for a new spot. Before her RedBalloon gig Tiivas spent more than five years in media agencies. The new recruit will report to RedBalloon's new CMO, who will be announced later this month. Virgin Australia is also after a marketing manager and Qantas is looking for a marketing advisor, agency partnerships. More here.

Iris Sydney names new MD

Iris Sydney has appointed David Griffiths as its managing director, replacing Penny Dixon who has moved into a HR role. Griffiths moves from his role as board director at Iris Sydney, following a four-year stint as Iris Worldwide board director. Dixon will now be the agency's head of people for APAC as she looks to reduce her hours and spend more time with her family. Griffiths will spearhead Iris' 2017 direction, moving more into content production and focusing on sport following the success of Samsung's 'Rethink Role Models' Netball campaign

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