Movers & Shakers: Nine, Starcom, Compare the Market, SCA

By AdNews | 6 March 2020

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.

Nine restructures management
Nine has expanded the role of Chris Janz, its managing director of publishing, to chief digital and publishing officer. In addition to his previous responsibilities, leading digital and publishing businesses including 9Now, the mastheads,, Stuff and digital ventures, he will also take on technology and data product and strategy across the group. Nine says the new structure will help it move from a “broadcast-focused content company to a content, data and technology company”. Nine has also elevated Alexi Baker, director of strategy and corporate development, to managing director of commercial.

Starcom names new CEO
Nick Keenan, former Red Rooster boss, has been named as Starcom Australia CEO. Keenan takes over from Toby Barbour, who was elevated to CEO of Publicis Media AUNZ. Keenan has a history of working client and agency side, including Red Rooster, CrownBet and CrownLotto.

Christopher Catchpoole is CMO at Compare the Market
Compare the Market has appointed Christopher Catchpoole as chief marketing officer (CMO). Catchpoole replaces Jenny Williams who left last year. He was formerly the head of digital at the comparison business. The latest Meerkat ad features Dame Edna who greets them with her famous: “Hello Possums!”

SCA looking for head of radio sales, as it appoints head of TV sales
Southern Cross Austereo (SCA) head of radio sales for Sydney Carla Vella is moving her young family to Queensland, and has accepted a role as Queensland sales director for Shopper Media Group. SCA national head of radio sales Nikki Rooke says she will be missed by both her colleagues and her clients. “Carla has the kind of passion and fire that sets radio salespeople apart from the pack - her confident approach, a track record for delivering outstanding results and friendly demeanour will ensure she is a success at whatever she does,” Rooke says. Earlier this week, SCA appointed Nick Unger as head of TV sales for Sydney. Unger previously worked at Nine as group business manager, where he led the broadcast sales trading team.

BBH London nabs Aussie talent
Former Clemenger BBDO Melbourne chief creative officer Stephen de Wolf is moving to BBH London to take up the same role. It marks the first time BBH has hired from outside for the top creative role. De Wolf has worked on campaigns such as the acclaimed Snickers Hungerith work, which gauged the mood of the internet to adjust the price of Snickers in 7-Eleven stores in real-time.

This is Flow expands digital footprint
Following the growth in its digital offering, Sydney independent agency This is Flow has appointed Matt Papasavva as digital lead for the agency. Prior to joining the agency, Papasavva was digital media manager at Ticketek where he was responsible for leading the digital marketing efforts for the majority of sporting clubs and codes across Australia. Before that he was with Mindshare for three and a half years as digital business manager and associate director, FAST Programmatic. He has also worked at MediaCom in digital implementation, planning and investment.

Shutterstock expands leadership team
Global technology company Shutterstock has expanded its leadership team with the addition of Avi Muchnick as chief product officer (CPO) and Jamie Elden as chief revenue officer. Muchnick was most recently the CPO at Shapeways, a 3D printing fulfillment platform and marketplace, and has also worked at Adobe. Elden recently served as president of Tonik+, a Los Angeles-based AI-driven video creative platform that uses data to inform future content strategies for brands and agencies.

Audience Group taps Sam Grimwood for hybrid role
Independent media agency Audience Group has married its programmatic and data analytics teams under a new hybrid head of digital and analytics role. The new head, Sam Grimwood, says he was drawn to the challenger media agency because it offers him tools to dig into the data, room to explore and opportunity to think creatively about marketing problems. Grimwood: “What I found across the digital and media landscape is that we have a flood of data but a drought of actual science to make the most of it. Audience Group has the best set up to make use of data and analytics and we’re actively pushing the envelope with client campaigns and helping clients make optimal decisions with their data.”

Tiger Pistol Australia grows
Performance agency Tiger Pistol Australia has hired three new members across creative, strategy, infrastructure and technology. Raphael Elisha joins as creative director, leading a restructure of the creative department. Meanwhile, Jacqui Diamond steps into the role of strategy director and Sarafraz Johl as the lead of development.

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