Movers & Shakers: News Corp, McCann, AnalogFolk

By AdNews | 3 July 2020

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.

Mike Connaghan's new role
Former WPP AUNZ chief executive Mike Connaghan has joined News Corp Australia as managing director for commercial content. Connaghan has been working at his own business MC Consulting since he exited the local arm of WPP in 2018. He had been with the holding group for 25 years. In the newly-created role, Connaghan will focus on increasing the value of content for News Corp’s clients. Connaghan will oversee Suddenly, audio and native content production. He will also join Medium Rare’s board which also includes Storyation.

S4 Capital adds former Ogilvy global chairman
Miles Young, the former global chairman and CEO of Ogilvy, will be joining the board of Martin Sorrell's S4 Capital as a non-executive director. He is currently the warden of New College at Oxford University. Sir Martin, the former head of WPP, says he was disappointed when Young chose to step down from WPP in 2016 as CEO of Ogilvy.

Roshni Hegerman returns to McCann
McCann Sydney has welcomed Roshni Hegerman back to the agency as executive strategy director, seeing her return from her APAC role at McCann China, Shanghai, where she was regional strategic lead for Coca-Cola. Prior to her move to McCann China, Hegerman headed up McCann Australia’s strategic offering as head of strategic planning. Hegerman’s career has also spanned roles from regional planning director at BBH India to Saatchi & Saatchi China and Los Angeles, 72 & Sunny in Los Angeles and BBDO Chicago.

AnalogFolk has been hiring
Global independent creative agency AnalogFolk has made a number of new hires in its Sydney office across strategy, creative and account management following solid growth from existing clients and soon-to-be-announced new business wins. Four new staff have joined since March. Willy Maitland, who joins from Clemenger BBDO Sydney, has been appointed as senior art director. Zoe McMurdo joins as senior account director from Social Soup, along with Emily Leary who joins as senior editor from independent agency Edge. Both have a background and strong expertise in social and influencer marketing. In the design department, Chloe Lai joins as graphic design intern.

R/GA names new ECD
R/GA Australia has appointed Kieran Antill to the role of executive creative director. He will lead the agency’s multidisciplinary teams across Sydney and Melbourne. Antill’s background spans a number of leadership roles including leading creative teams at Leo Burnett New York as managing partner and ECD and at JWT Melbourne where he was ECD. He also held the role of creative director of Tennis Australia for the 2019 Australian Open. Antill is also co-founder of several companies, two of which he continues to be involved with as board advisor: Ne-Lo, a customer experience (CX) and employee experience (EX) specialist company, and Timebirds, a fitness-tech company.

Sparro promotes Hannah Jones
Australian independent digital marketing agency Sparro has promoted key account director Hannah Jones to general manager. Jones, who joined Sparro in September 2017, has played a pivotal role in shaping the agency’s culture and expanding the company’s client portfolio. Sparro co-founder and partner Morris Bryant says appointing Jones as GM was a natural progression, especially given her passion and flair for creating a company culture that supports the growth and development of its people.

Emotive appoints senior creative
Integrated creative agency Emotive has appointed Jardin Anderson as senior creative. Anderson joins Emotive’s creative team with experience in roles at The Glue Society, M&C Saatchi Sydney and DDB Melbourne. She has been working remotely in Tasmania since she started in the role.

CHEQ has a new GM of APAC and EMEA
Global cybersecurity solution for online advertisers CHEQ has appointed Eyal Tocker as general manager of APAC and EMEA. Tocker joins from Sisense where, as VP of EMEA and APAC, he built the company into a category leader in the field of business intelligence and data analytics. Previously, Tocker also served as vice president of international sales at public cybersecurity company, Imperva Incapsula. Tocker is tasked with bringing CHEQ’s ad-fraud and click-fraud prevention solutions to mid-market and enterprise advertisers and agencies.

Film Victoria places exec with Sweetshop & Green
Production company Sweetshop & Green has appointed Katy Roberts as development executive across its Australia and New Zealand operations. Roberts will be responsible for sourcing, generating and assessing projects that align with Sweetshop & Green’s sensibilities, and overseeing slated projects throughout development into production. The newly created role at Sweetshop & Green is supported by Film Victoria as part of their Key Talent Placements program. Roberts brings in-depth experience in creative development for international audiences having previously helmed operations for VICE as its head of development for Asia Pacific. 

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