It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.
Koala nabs Netflix marketer
Direct-to-consumer mattress brand Koala has hired Peter Sloterdyk as its first chief marketing officer. Sloterdyk joins the business from Netflix in Los Angeles where he was head of original series marketing for the last two years. Prior to that, he worked as CMO for dating app Grindr. Sloterdyk will relocate to Sydney for his new role once travel bans associated with COVID-19 have been lifted.
Former Cadreon GM joins Flybuys
Loyalty program Flybuys has appointed Alex Hunt to the role of sales director of its Digital Audiences division. Reporting to Flybuys chief product officer Harley Giles, Hunt will be responsible for leading the brand’s recruitment and investment in scaling the go-to-market team. Hunt joins Flybuys Digital Audiences directly from Cadreon, where he spent nearly three years working across operations, trading, strategy and client service. Most recently, Hunt was the general manager across the NSW region.
Speed appoints media activation lead
Independent media agency Speed has appointed Emma Smallwood to lead its media activation team. Smallwood joins from Noisy Beast, where she was Sydney media manager for just under a year. She has also previously had stints at Mediacom, Bohemia, Starcom, Ikon, and OMD.
Carly names new marketing boss
Car subscription service Carly has appointed Jessica Gutierrez has head of marketing. Gutierrez joins the team with more than 10 years’ experience in both traditional and digital marketing. She has previously held stints with CareerOne and StubHub, formerly owned by eBay. In her new role, she will report directly to Carly’s CEO Chris Noone and will be tasked with taking the brand to the next level as it continues to offer consumers, car dealers and manufacturers a unique vehicle access and revenue solution.
Shootsta hires global marketer
Global communication tech scale-up Shootsta has appointed global startup marketer Lauren Stephenson as its global VP of marketing. As part of her role, Stephenson will lead Shootsta’s global marketing efforts in the UK, US, Australia, Hong Kong and Singapore. Stephenson brings over a decade of global marketing experience to the role, starting her career in Australia at Network Ten, and then moving abroad to work with startups in France, the UK and Singapore. In her most recent role, she was the marketing director of Nugit, a data storytelling platform for enterprises and technology companies.
King Kong rules
Melbourne-based digital marketing agency King Kong has hired Blake Sterling as head of digital projects. Blake has been a direct response copywriter at Port Phillip Publishing, the Australian outpost of US publisher Agora, for the past six years. Before that, he held a marketing manager role at a financial education company. He will report to Jessica Delahunty, King Kong’s general manager, and will have five members of staff working for him.
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