Movers & Shakers: IPG Mediabrands, WPP, Swinburne Uni

28 February 2020

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.


IPG Mediabrands makes senior appointments
IPG Mediabrands’ Initiative and Magna have both made senior executive appointments. Simon Reid joins Initiative as national head of partnerships, while Nick Durrant joins Magna as general manager of investment. Reid has more than 17 years’ experience working in media, most recently as head of partnerships at the media agency’s Melbourne office. Meanwhile, Durrant joins the investment and intelligence division from his current role as chief partnerships and investment officer at Initiative.

John Steedman’s new role
John Steedman has been appointed as chief operating officer at WPP Australia and New Zealand. He stepped into the role following the appointment of the holding group’s new CEO Jens Monsees last year. Steedman will continue as executive director, in addition to his new role.

MFA confirms board members
Peter Horgan has been reappointed as chair of the Media Federation of Australia (MFA) for another two years. Horgan, CEO of Omnicom Media Group AUNZ, was reappointed, alongside Megan Brownlow who is continuing as independent non-executive director and deputy chair. In addition, three new directors join the MFA board; Sue Squillace, CEO Australia and New Zealand at Carat; Aimee Buchanan, CEO of OMD, and Jimmy Hyett, managing director and founder of This Is Flow.

Swinburne University appoints chief marketer
Swinburne University has appointed ANZ bank marketer Carolyn Bendall as its chief marketing officer. Bendall joins after 20 years with the bank, most recently as its head of marketing for Australia. She has worked across areas such as product management, digital and data-driven marketing, sponsorship, and brand strategy and execution.

Starcom axes role after one year
Starcom has made Graeme Wood’s role as national head of futures and product redundant, after only a year. Wood was promoted to the newly-created role last February, which was aimed at delivering on the Publicis-owned agency’s focus on providing people-based marketing solutions for clients, while also focusing on new behavioural and consumer patterns. Publicis declined to comment on why the role was axed.

A2 Milk’s top marketer to remain
After announcing her resignation, A2 Milk Company’s chief marketing officer Susan Massasso revealed that she will be staying on with the business. Massasso, previously its global CMO, steps into the new role of chief growth and brand officer. She has spent more than six years with the company, and has also worked at Campbell Arnott’s and Unilever.

Apparent bolsters team
Customer engagement agency Apparent has made 15 new hires, following local and global wins. Among the new local hires is James Blow who joins as a creative lead, and Candice Lombard and Sophie Bogdan who join as business directors. Other hires include six account managementers, as well as media planner, media buyer, executive producer and senior planner. The additions bring the agency’s full-time employees to over 100.

72andSunny elevates long-time member
72andSunny has promoted Whitney Hawthorn to head of delivery. Hawthorn, one of the agency’s first team members when it opened its doors in 2017, has led delivery for the company’s client partners in the last three years, including Google, eBay, Paspaley, Uber, Lion and Chubb. With 30 years of experience, she has worked with agencies such as Leo Burnett, JWT, The Monkeys, R/GA and BMF.

Cartelux nabs former Starcom boss
Adtech company Cartelux has named Patrick Doble as its first general manager for the APAC region. Doble brings 20 years of senior media agency experience to the role, including managing multinational client relationships across multiple segments and regions. He spent the past eight years based in China, most recently as managing director at Publicis Media’s Starcom.

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