Movers and Shakers: IPG Mediabrands, AANA, The Monkeys, Acast

By AdNews | 25 August 2017

Former Unilever CMO John Broome takes the reins of AANA

Australia's peak advertising body the AANA has appointed former Unilever CMO John Broome as its new CEO. Broome succeeds Sunita Gloster, who has begun a role at Ten as chief commercial and strategy officer. Broome has more than 20 years' experience as an in-house marketer at Unilever, Kellogg's and Nestle and was one of the names tipped for the new role. He provide a deep understanding of AANA members needs and will take up the role in early September. Read more here.

Tajer's dominoes – Travis Johnson exits IPG Mediabrands

He followed Henry Tajer in and has subsequently followed him back out.
After just over two years in the IPG Mediabrands role stateside, mobile expert Travis Johnson has left his New York-based gig. Johnson was global president of Mediabrand's mobile offering Ansible, formally known as Mnet after it rebranded in 2016. A spokesperson from the US office said: “We can confirm that he’s no longer actively involved in the leadership of Ansible as we work through a transition period.” Well-regarded Travis was CEO of local IPG division Mnet in Sydney, having been with the company since July 2013, shortly after IPG acquired the agency. Since then Mnet has been a heavily-awarded agency worldwide for its mobile work. See: Henry Tajer exits IPG Mediabrands after two years as global CEO.

The Monkeys hires Ben Sampson as creative director

The Monkeys has hired Ben Sampson as creative director. Sampson arrives home to Sydney after a year-and-a half in San Francisco, working as a creative director at Argonaut. Drawn to San Fran by the opportunity to work on tech giant Fitbit, his Effie award-winning work helped the company stay ahead of Apple in wearable tech. Prior to this, Sampson was a director at Idea Gallery – a creative collective working with innovative agencies and brands from Sydney to Dublin. As a creative director working on Coke Zero, Sampson’s ‘Just Add Zero’ campaign was the first Australian work to be adapted globally by Coke

Poised for growth, Isaksson takes over Acast Australia

Technology platform for on-demand audio and podcasting, Acast, has hired Henrik Isaksson as country manager of the Australian market. Isaksson has more than 12 years of experience in media and technology companies globally. He first moved to Australia with Spotify to launch the business in Sydney and has also worked at Amobee. Isaksson joins Acast to accelerate the Australian market growth and is aiming for the same market dominance the business has in Europe and the US. Acast CEO and co-founder Måns Ulvestam says Australia is one of its fastest growing markets. In February this year Nova inked a deal with Acast – which also hosts content from major publishers such as The Guardian and The Financial Times.

The Monkeys poach Clemenger's top talent to head Melbourne operations

The Monkeys has poached Clemenger Melbourne managing director Paul McMillan and planning director Michael Derepas to head its Melbourne operations. McMillan, who has been at Clemenger Melbourne for 11 years, joins as CEO. Making his mark in the industry running the Carlton and United Breweries account, McMillan’s time at Clemenger Melbourne has been filled industry accolades. He leaves the agency on a high, winning Cannes Agency of the Year for 2017. See the full story here. 

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