Movers & Shakers: IAB Australia, One Small Step Collective, Unltd

By AdNews | 24 April 2020

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.

IAB Australia expands board
Rubicon Project country manager ANZ Rohan Creasey has joined the IAB Australia board. Creasey has been the chair of IAB's Executive Tech Council (ETC) since June 2019. He will be the first representative from the ETC to sit on the board in a move by the IAB to provide greater industry representation. The addition of an ETC representative will bring additional technical insights to board discussions around standards, guidelines and general industry issues.

Former Dentsu data boss joins indie
Independent creative agency One Small Step Collective (OSSC) has lured Phil Zohrab to head up its new data business Ground Control. Zohrab has more than 20 years experience working in agencies big and small in Australia, New Zealand and Singapore. He recently joined OSSC from Dentsu Aegis Network where he was chief data officer for the last three years. He has also held senior leadership roles at iProspect, Performics and Zenith.

Unltd's first Perth board of directors
UnLtd, the advertising and media industry’s social purpose organisation, has appointed its first board of directors for Western Australia. UnLtd launched its WA operation in January with the appointment of Carol Morris as the general manager for WA and the launch of the Big Clash cricket event in Perth. The first board of directors is made up of Chris Eyres, WA state sales manager at SBS; Luke O’Sullivan, managing director at Initiative; Marianne Stelmach, director of sales at Nine Radio; Marissa McNish, group sales director at News Corp and Martin Beecroft, chief innovation officer at Meerkats.

PayPal CMO moves to Nokia parent company
HMD Global, the home of Nokia phones, has appointed Stephen Taylor as chief marketing officer. Taylor brings with him almost 30 years’ experience in sales and marketing across some of the world’s best-known brands including PayPal and Samsung. At HMD Global, Taylor will be responsible for the overall marketing strategy and execution for the entire portfolio of Nokia phones and will report into Florian Seiche, chief executive officer.

Media veterans advise Avid Collective
Media industry executives Peter Wiltshire and Jason Scott have joined digital media network Avid Collective's new advisory board to guide the business on its growth trajectory. Wiltshire and Scott will work closely with Avid Collective managing director Luke Spano to guide the business on its strategy, commercial focus and product innovation. Scott has more than 25 years’ experience in the media industry. He is currently ANZ CEO of marketing intelligence company MiQ as well as a board member of the Audited Media Association of Australia (AMAA). Wiltshire, the former chief revenue officer at Nine, is one of Australia’s most experienced media executives with a career that spans 30 years. Since leaving Nine in 2016 Wiltshire has been consulting to businesses including MediaWorks New Zealand, SBS, adtech start-up Where To Media, and was CEO of Medical Media, where he completed a sale of the business to Swift Media.

Acast bolsters sales team
Podcast company Acast has bolstered its local sales team in Australia, offering further insight and assistance to brands and agencies looking to include podcasting within their audio marketing strategy. Adam King and Liam Daly join the Acast Australia team each in the role of group sales lead. King joins Acast Australia from the company’s London office where he oversaw key accounts across the United Kingdom. Prior to Acast, King held senior sales roles at Spotify in Australia and the UK. Daly joins the Acast team after a year-long career break. Before this, Daly held senior sales roles at News Corp, most recently as group digital manager. 

Haystac extends SLT
Haystac, part of the BWM Dentsu Group, has appointed Carolina Fullen as group business director in Sydney to extend the agency’s full-service, integrated offering. She will be responsible for leading key client accounts, integrated communications strategy, business development and bolstering the fintech and consumer teams in Haystac’s Sydney arm. Fullen joins Haystac from MSL Brazil where she was a director of innovation and creative strategy for Latin America leading digital, creative planning and communications teams. Prior to this, she worked as a vice president of operations at Ideal HK Strategies, São Paulo, where she headed up strategic communications programs incorporating PR, social, content and digital.

Gaming company promotes
Online game developer and publisher Wargaming has promoted Jake Truman to World of Tanks, ANZ product manager. Truman joined the World of Tanks team in 2018 as a Community Evangelist. In his new role, he is responsible for the overall ANZ operations of World of Tanks with a focus on in-game activities and regional and global events. He will manage a dedicated local team, work closely with the regional publishing director and the business intelligence team, and drive player communications and engagement, develop data analytics and source new business opportunities.

Neue Media's new comms boss
Strategic brand communications agency Neue Media has appointed Erica Moloney to the role of head of PR and communications, taking the lead across the company’s portfolio of clients. Prior to joining Neue Media, Moloney was Villawood Properties’ inhouse media and communications manager. She has also worked for agencies including Haystac and iD Collective, with clients that include the likes of the City of Melbourne, Westfield, Chadstone the Fashion Capital, DFO, Vicinity Centres and Dexus.

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