Movers & Shakers: GroupM, Vice Media, Cashrewards

9 October 2020

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.

GroupM nabs Publicis talent
Media agency GroupM Australia has appointed Ryan Menezes, currently with Publicis Groupe's Starcom, as chief technology and transformation officer. Menezes replaces Cameron King who stepped down to move to the US with his family. In his new role, Menezes will be responsible for programmatic, search and social, and adtech and martech consultancy, and will lead GroupM’s team of performance and digital specialists.

Cashrewards hires chief marketer
Leading Australian cashback rewards business, Cashrewards, has appointed Steve Cuda as its chief product and marketing officer. Most recently, Cuda was general manager for digital, media and data at WooliesX, where he spearheaded Woolworths’ digital media capabilities, introducing data driven personalisation. He joins Cashrewards at a time it says it’s experiencing a significant increase in both membership and engagement, with a 60% increase in members in September compared to the year prior.

Emotive hires Wieden + Kennedy alumni
Independent creative agency Emotive has appointed Anna-Claire Clendon as senior strategist. Clendon spent more than five years working at Wieden + Kennedy London followed by a stint leading the strategic push at VIRTUE AU, the agency born from VICE. She has experience leading strategy for local and international brands across gaming, entertainment, tech, retail, FMCG and alcohol.

The Core Agency bolsters creative team
Independent creative shop, The Core Agency, has made two new creative hires to meet the growing remit from its clients for broader creative services. Sarah Mould joins as a copywriter and will work across all agency clients, with a particular focus on QBE, IGA and Just Better Care, all of which have an increasing demand for integrated campaigns. Sophie Adams joins the Core design team to bolster the agency’s digital and UI design capability. Recent new pureplay client wins has meant that the agency is creating an increasing number of websites as part of integrated brand launches and campaigns.

Vice Media names first global CMO
Vice Media has appointed Nadja Bellan-White as its first global chief marketing officer. Bellan-White, a former Ogilvy executive, will relocate from London to New York for the role and will be responsible for bringing together Vice Media Group’s portfolio and teams across marketing, branding and communications under one pillar. Vice has recently cut back its workforce, including winding down its operations in Australia.

Bear Meets Eagle on Fire appoints first MD
Bear Meets Eagle On Fire (BMEOF) has appointed Toby Hussey to the newly created role of managing director. Hussey, who joins from The Monkeys where he was the account lead on Telstra, has previously spent nearly a decade at Wieden+Kennedy across its offices in London, Portland and New York. He worked with Southern Comfort on its awarded Whatever’s Comfortable campaign, and helped relaunch the Cooper Hewitt, Smithsonian Design Museum, after a lengthy period of refurbishment. Relocating to Sydney in 2015, he took up the account lead role on ALDI at BMF and helped to develop and launch Good Different.

WPP finance boss joins Bastion Collective
Bastion Collective has appointed Jeremy Jenkinson to the role of chief financial officer. Jenkinson has more than 30 years' financial and commercial experience in the marketing and communications industry. More recently, he has spent the last 13 years as the CFO for JWT and Wunderman Thompson across Australia and New Zealand. During this time he also served as chair of the WPP Australia Finance Group and more recently as a member of the WPP AUNZ Finance Executive Committee. Prior to this, he consulted to the industry across a number of creative and design agencies as well as serving a significant period of time as finance director for the Mattingly and Young & Rubicam Group, both in Victoria and South Australia.

Index names first CMO
Global independent ad exchange Index Exchange has hired Lori Goode as chief marketing officer and Jessica Breslav as chief customer officer. Both global roles are newly created for the company as it seeks to strengthen its leadership team. Goode was most recently at Amazon Advertising, where she spent five years as its global head of marketing and training. Breslav comes from Criteo, where she most recently served as executive managing director for the Americas. Index is also promoting Will Doherty from executive vice president, marketplace development to chief of marketplace development, further bolstering the company’s C-suite.

Crowd DNA’s new local director
Cultural insights and strategy consultancy Crowd DNA has appointed Stephanie Winkler as its director in Australia. Winkler joins the business after five years at Vice Media where she was head of insight for the APAC region. In her new role, Winkler will divide her time between Melbourne, Sydney and Singapore, helping to grow the business in AUNZ and across APAC.

Grant Broadcasters makes key appointments
Grant Broadcasters has made key appointments to its content and operations team across Victoria and South Australia. The company’s regional content director for Victoria, Mark Hyland, will assume overall responsibility for all 15 radio stations across Victoria and South Australia as well as maintaining his content leadership position with both K Rock 95.5 and Bay 93.9 in Geelong. Meanwhile, Tom Lewis will continue to co-host the K Rock 95.5 breakfast show as well as taking on the assistant content director role for the station. Working closely with Hyland will be Glenn Bakker, currently the content director for Magic 105.9, 5AU and 5CS in the Spencer Gulf, who will now add operations manager for all South Australian stations to his portfolio. Adam Connelly has been appointed as the new content director of 5MU and Power FM in Murray Bridge and will continue to host 5MU breakfast.

SBS hires executive for scripted drama
SBS has named Donna Chang as its development executive for scripted, working across SBS’s slate of original drama series. Chang will take a leading role in developing SBS’s pipeline of commissioned scripted fiction projects which reflect and explore the diversity of Australia. As well as working across long form event series, she will also support the development and production of SBS’s short-form and feature initiatives which provide opportunities for emerging talent from often underrepresented backgrounds, to share their unique stories of contemporary Australia. She joins SBS from Lingo Pictures where she was head of development.

Baldwin Boyle Group names new manager
Public relations and communications business Baldwin Boyle Group (BBG) has appointed Georgie Morell as managing director for Australia. Morell brings more than 20 years’ experience in capital market communications, corporate communications and reputation and crisis management. She has successfully led her own boutique practice and served in senior roles at Fidelity Investments and Bank of America in Boston, Fidelity International, the Australian Securities and Investment Commission, Wesfarmers and BHP. In addition to her appointment, BBG is expanding its team in its Shanghai office to meet demand from Australian clients.

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