Movers & Shakers: Dentsu, Zenith, Ogilvy, M&C Saatchi

By AdNews | 3 November 2017

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.

Dentsu Mitchell boss named new president of expanded Amplifi

Dentsu Aegis Network has promoted Dentsu Mitchell leader Adrian Roeling as the new president of media investment arm Amplifi ANZ. Roeling, who has been national managing partner of Dentsu Mitchell since mid-2015, begins on 13 November and succeeds Greg Brown who left the business last week. The reshuffle began when Carat's chief investment officer Ashley Earnshaw was promoted to the group equivalent position at Amplifi. Amplifi's head of investment Alex Pekish remains unchanged and both will report in to Roeling. Read more here.

Zenith promotes Angela Swayn to Sydney GM

Zenith Australia has promoted Angela Swayn to general manager of its Sydney business filling the void left by Karen Halligan in September. Swayn will be responsible for leadership of Zenith Sydney's clients, staff and operations, reporting to Zenith Australia CEO Nickie Scriven. Swayn has 18 years' experience in media agencies and has been Zenith Sydney's group business director for the past two years, playing an important role in improving the team culture and helping Zenith reposition the business towards delivering better ROI and customer satisfaction scores. Read more here.

Ogilvy scoops strategy leads from Cummins&Partners

Ogilvy Melbourne has scooped two execs from Cummins&Partners to bolster its strategy offering. Virginia Pracht, previously planning director at Cummins, has been appointed as the new head of strategy and Dominic Counahan takes on the role of strategy planner. German-born Pratch started her career at Ogilvy Frankfurt. When she was given the opportunity to pick any overseas Ogilvy office for an exchange, she chose to be transferred to Ogilvy Melbourne in 2009. She now returns to Ogilvy after roles at Nine and Bauer. Counahan started at Clemenger BBDO’s Graduate Program and after a short stint in account service, switched to strategic planning. The duos departure from Cummins&Partners follows a string of exits at the agency, including Adam Ferrier, Ben Couzens, Jim Ingram and most recently James Greet.

M&C Saatchi’s brand consultancy arm bolsters team

M&C Saatchi’s brand and design consultancy Re has strengthened its senior leadership and creative team, promoting Shannon Bell and Colin Cornwell to creative directors, Tom Donald as head of strategy and Mark Liney as managing partner. Liney previously worked at Landor for four years, prior to joining Re. Donald has held roles at The Works and Droga5, returning to agency world after a year stint client side at Beam Suntory.

M&C Saatchi Melbourne names Andy Cairns as managing director

Andy Cairns has joined M&C Saatchi Melbourne as managing director following the departure of David Dahan earlier this year. Cairns returns to Australia following several years in London, working at TBWA, BBH and most recently as global brands director of Havas. His appointment follows other big moves for the agency, including the hire of Adam&EveDDB's Russell Hopson as group managing director and BMF's lead creative Cam Blackley. Read more here.

BWM Dentsu's Mark Watkin resurfaces

Mark Watkin has been named the global CEO of BikeExchange, following his departure from BWM Dentsu after four years at the agency. BikeExhange founded ten years ago by Sam Salter and Jason Wyatt as a marketplace for people who want to buy and sell quality cycling products and services. It has since launched in nine countries. Watkin departed BWM Dentsu in August this year with Belinda Murray stepping up as his replacement. At the time of his departure, Simon Bagnasco also left, recently resurfacing at Saatchi & Saatchi. Starting his career at Saatchi & Saatchi London, Watkin has held roles at Y&R, Hyperlink and prior to BWM Dentsu, was the managing director of TBWA Melbourne for two years. When he began at BWM Dentsu, he replaced Carl Ratcliff, who now heads up PR agency One Green Bean.

Seven West Media appoints new directors and WA group sales manager

Seven West Media has appointed Teresa Dyson and Michael Ziegelaar as the board’s two non-executive and independent directors. It has also announced former West Coast Eagle Beau Waters will join the company in a WA based sales role. The directorship changes follow the retirement of Michelle Deaker, who exited to focus on her business One Ventures. Dyson’s appointment adds to her range of roles, including director of Energy Queensland, Gold Coast Hospital and Health Board and Energy Super, while Ziegelaar is a senior partner at law firm Herbert Smith Freehills along with serving as co-head of Australian Equity Capital Markets.

Marketo names CMO and CCO

Marketo has hired Sarah Kennedy as chief marketing officer and promoted Matthew Zilli to the role of chief customer officer. Both will sit on Marketo’s executive team, reporting into CEO Steve Lucas. Kennedy brings nearly 15 years of technology marketing expertise to Marketo, including her most recent role as vice president, global marketing, and managing director, digital experience, at Sabre Corporation. Zilli has been with Marketo for more than four years, most recently serving as interim CMO and group vice president of product and solution marketing. 

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