It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.
Commbank hires Optus marketer
Commonwealth Bank has named Dianne Everett as its general manager of brand. Everett had previously been with Optus for more than two years, most recently as its director of consumer go to market. In her new role she will oversee elements such as sponsorships and social media to improve reputation and brand health. She replaces Sophie Finn who had been the bank’s general manager of brand and insights since last year.
OMD Sydney has a new digital boss
OMD has appointed Nicholas Chin as head of digital, Sydney. Chin will be responsible for leading OMD’s digital, data and technology offering in the Sydney market. He will lead the creation of marketing transformation strategies and ensure OMD’s product offering is constantly evolving. He has worked agency and client side across several categories including retail, finance and technology. He joins OMD Sydney from his most recent role at Media Lab where he was Head of Technology and Digital Media Delivery.
SCA names chief content officer
Southern Cross Austereo (SCA) has named Dave Cameron as chief content officer, following a global search for the role. Cameron has been with the network for more than 25 years and is currently its Melbourne general manager. In his new role, Cameron will oversee content across 78 FM stations, 10 DAB+ radio stations, extended digital and associated on-demand content.
Nine appoints radio sales director
Nine has appointed Penny Kaleta as its director of sales for radio. Kaleta was previously national sales and partnerships director at Australian Community Media (ACM), formerly owned by Nine. In her new role, she will oversee sales for Nine’s newly-acquired radio division Macquarie Media. Kaleta is also tasked with transforming the radio sales team into the broader Nine team. Nine has aligned its radio sales team with its TV, digital and publishing teams, which are set to move into the sales offices early next year.
The Monkeys elevate Hugh Munro
The Monkeys, part of Accenture Interactive, has promoted Hugh Munro from business strategy director to head of planning. Munro replaces Michael Hogg who will start at independent agency Emotive in the new year as managing partner and head of strategy. Munro has 19 Effie Awards under his belt, including most recently for the campaigns Telstra You Don’t Need Australia’s Best Network Until You Do and CGU Insurance ABN Rescue. Prior to working at The Monkeys, Munro was head of planning at BMF Australia and strategy director at Tongue. He has also worked at creative agencies McCann Worldgroup and The Campaign Palace.
HT&E CFO lands at Seven West Media
Jeff Howard, who lost his CFO job at HT&E after the sale of Adshel to oOh!media, has landed the top finance role at Seven West Media. He has extensive experience in business transformation and growth in the media sector, including through mergers and acquisitions. Howard lost his role at HT&E in August to Andrew Nye, former CFO of Adshel. At Seven West Media, Howard replaces Warwick Lynch who had been with the Seven business 24 years, including the past five as CFO.
JCDecaux Australia & New Zealand announced the appointment of David Watkins as finance director. The current chief finance officer, Brendan O’Neil, is leaving the business after 22 years. Watkins has been with JCDecaux for fours years and was general manager, finance, and company secretary. He has more than 10 years’ experience with six of those in the out-of-home industry.
VMLY&R Melbourne bolsters creative department
VMLY&R Melbourne has bolstered its creative department with the appointments of Shane Geffen, Kate Noonan and Michelle See-Tho and the promotion of Kieran Moroney. Geffen has been appointed as associate creative director. Prior to joining VMLY&R, he held roles at Clemenger BBDO Melbourne and DDB Sydney working across Volkswagen, McDonald’s, CUB, Visit Victoria and Myer. The agency has also promoted Kieran Moroney to the role of associate creative director. Moroney has risen through the ranks since joining VMLY&R as senior art director in 2014. New hires also include AWARD school graduates art director Kate Noonan and copywriter Michelle See-Tho who will be working across all the agency’s clients.
Resolution Melbourne's new GM
Resolution, an Omnicom Media Group digital agency, has appointed Benton Goodbrand as general manager of Resolution Melbourne. The full-service digital agency, founded in 2002 and headquartered in Chicago, provides owned, earned and paid services to leading Australian brands. Goodbrand, with 13 years in the media industry, has been with Resolution Australia since 2015. He will now oversee a team of 60. He has held a variety of roles at Resolution Australia including head of product, SEM and programmatic, national head of paid search and search account director. Before Resolution, Benton worked in the UK for PHD in a variety of senior account roles.
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