Movers & Shakers: CHE Proximity, One Green Bean, MediaCom

By AdNews | 14 September 2018

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week.

CHE Proximity promotes David Halter to chief strategy officer

CHE Proximity has promoted its Sydney managing director, David Halter to the national role of chief strategy officer. Halter previously ran the Sydney office of CHE Proximity since it opened in 2016, which now comprises of over 90 people and has a client list ranging from LEGO to Telstra. He will run a planning department of over 60 across locations, whilst still retaining his managing director responsibilities in Sydney. Prior to joining CHE Proximity, Halter ran digital at Clemenger BBDO Sydney and previously worked in the UK at Ogilvy. The move is designed in hopes of connecting the six disciplines that sit within CHE Proximity’s planning group – brand, data, experience, technology, media and influence.

Mamamia promotes Belinda Cook to head of audio sales

Mamamia has promoted Belinda Cook as head of audio sales to grow the publisher's podcasting brand. Cook was previously NSW sales director at Mamamia for three years before her recent promotion. She has held roles at News Corp, Fairfax and Pacific Magazines. Recently appointment COO/CRO Tony Prentice said the role will help connect advertisers with the growing Mamamia podcast audience.

Mirum Sydney makes two new hires

Mirum Australia appoint Evan Crompton and Rebbeca Luiters for their newly opened Sydney office.  Crompton has been appointed service design director with Luiters taking on the role of delivery experience director. Crompton was previously user experience and service design consultant at Aptor Digital. His role at Mirum will be to lead the design of digital products and services for the agency’s clients. With more than ten years of experience in the digital project delivery experience Luiters has held roles with multiple agencies including MRM/McCann, Adcorp, Wunderman and Draft FCB. Her last role was as a senior digital producer contracting at The Works.

MediaCom appoints Carla Bradshaw as group client director of Victorian Government

MediaCom has appointed Carla Bradshaw in the new role of group client director. Based in Melbourne, Bradshaw will focus on the transport portfolio of the agency’s client, Victorian Government. Bradshaw joins MediaCom from Dentsu X where she was most recently group account director/ national head of marketing. In this role, she developed frameworks for communication and marketing for the agency as well as managing the relaunch of Dentsu Mitchell to Dentsu X in November 2017. Bradshaw has been in the industry for 25 years of industry and has worked in a wide range of media roles, including planning and buying. During her tenure at MediaCom, she will be working closely with Nicole Boyd, Chief Client Officer.

Ten owner CBS left without a CEO

Parent company of Network Ten, CBS, has been left without a leader following the sudden exit of CEO and chairman Les Moonves, amid further claims of sexual misconduct. The news comes as the boss of one of America's biggest television networks had further sexual misconduct allegations levelled at him, with American news outlet The New Yorker revealing another six women have come forward. The chairperson position will remain open pending the appointment of a permanent CEO.

Claire Salvetti appointed new CEO of One Green Bean

Creative communications agency One Green Bean have announced the promotion of Claire Salvetti to CEO after three years as managing director. Salvetti succeeds outgoing CEO Carl Ratcliff, who has stepped down to pursue his interest in strategic thinking. The One Green Bean agency has offices in both Sydney and London and is owned by Havas Group.

TEG appoints Rugby Australia’s John Nicholl as head of commercial

Ticketing, Live Entertainment and Data Analytics company TEG has announced the appointment of John Nicholl as head of commercial. Nicholl leaves his position as Rugby Australia general manager of commercial and marketing to take up the newly created role, effective immediately. He has previously worked for Coca-Cola Amatil as regional marketing manager and sports marketing and sponsorship manager; for WPP AuNZ as business director; and for STW sport as CEO. Nicholl will lead the TEG commercial program for live sport, music, entertainment and exhibitions.

Y&R Sydney announces Katie Dally as general manager

Y&R Sydney have appointed Katie Dally to the newly created role of general manager as part of a business restructure. Dally has over 15 years’ experience including with creative agencies Leo Burnett, The Campaign Palace, Ogilvy and The Jupiter Drawing Room. Y&R Sydney, owned by WPP AuNZ, has parted ways with managing director Sasha Firth as part of the leadership restructure.

Seven West Media appoint Brent Stewart as digital sales director

Brent Stewart has been appointed digital sales director at Seven West Media (WA), reporting to SWM (WA) chief revenue officer Beau Waters. Stewart steps up from his previous role as head of direct sales at SWM (WA) and sees him take responsibility for digital sales and commercial related functions. Elizabeth Poustie has been appointed his replacement as head of digital sales, having worked for 10 years with The West Australian.

Ken Russell joins BWS from Craveable Brands

Experienced marketer Ken Russell has been appointed by BWS as head of marketing: consumer experience and digital, leaving his role as Craveable Brands group head of digital marketing. Craveable Brands own Oporto, Red Rooster and Chicken Treat. Russell has previously worked with McDonald’s and Wrigley. Adnews spoke with Russell about the digital transformation of Craveable Brands earlier this year.

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