Movers and Shakers: Carat, MediaMath, News Corp, AppNexus

By AdNews | 17 March 2017

It's hard to keep up with all the moves across media, marketing and advertising so we've compiled them all in one place. Check out the Movers and Shakers from this week.

MediaMath hires new ANZ country manager

Programmatic company MediaMath has hired Yun Yip as country manager of ANZ. It has been more than a year since MediaMath's last boss exited. In the position, Yip will be responsible for growing MediaMath's presence across the region. Previously, she worked as co-managing director of 1st Screen, a mobiletech company. Prior to this, Yip spent time working for Telstra Advertising Network, Carat and Starcom. Yip was also lead planner on a campaign that won Best Strategic Launch Campaign and the Media Federation Awards. More here.

Marketo ANZ appoints new marketing director

Software solutions company Marketo has hired Chris Connell as marketing director of ANZ. He will head the company's regional team. Previously, Connell headed the Asia-Pacific marketing for Basware. Prior to this, Connell spent time working on the marketing for IBM, CA Technologies, Commonwealth Bank and Subaru. Recently, Marketo's MD, Greg Taylor, exited and was replaced by a returning Bill Binch.

Mediabrands Natalie Giddings joins The Remarkables as partner

The Remarkables Group has brought on Natalie Giddings as partner to fuel its next stage of growth and tackle increasing competition in the influencer space. Giddings joins from IPG Mediabrands where she was MD of its social media agency, Society Social. The move follows The Remarkables’ change of direction at the end of last year that saw the business reposition from a blogger talent agency to an influencer agency, dropping its talent roster in 2017.

IPG Mediabrands creates new regional role

Naomi Michael has been appointed to head of marketing and communications of Asia Pacific for IPG Mediabrands. The newly created role will see Michael based in Singapore and driving the region's communication plans. She previously held the position of national marketing and communications director of OMD Australia. Michael will report to CEO of the company, Leigh Terry. More on IPG here. 

News Corp promotes Lou Barrett in management shake up

News Corp has promoted Lou Barrett, who joined last year from Network Ten, to executive general manager of network sales. Fiona Mellor, former GM of leader newspapers, takes on a the role of executive general manager of real estate and news community media. She takes responsibility for implementing News Corp's real estate strategy and will work closely with REA. She also joins the board of the Community Newspaper Group. Other changes include Emma Fawcett, general manager of NewsXtend, joining Damian Eales' leadership team and the board of HiPages. Ash Sheard, who has been acting executive general manager of network sales for the last six months will return to his post as general manager of network sales for Victoria Michelle D’Almeida, managing director of the Perth business, will step down after 21 years at News Corp. More here

Ex-Ooh digital head joins Carat

Brendon Cropper, the former digital strategist at outdoor company OohMedia, will join Carat Australia as chief data and experience officer. The newly-created role will see Cropper lead Carat's data strategy across Australia and New Zealand, working with Dentsu Aegis Network chief data officer Phil Zohrab. Prior to OohMedia, Cropper ran his own digital communications training organisation, Digital Training. He has held senior leadership roles at McKenzie Partners, DDB and Starcom, where he was GM of digital for six years. Cropper previously worked at Carat in 1998. Find out more here

Ex-MediaCom MD joins LinkedIn

LinkedIn Australia has bolstered its agency team within its Marketing Solutions business with the hiring of ex-MediaCom managing director, James Sneddon, working alongside Lara Brownlow and Helen Girdlestone. Sneddon joins LinkedIn as a national agency lead. Based in Sydney, his main areas of focus will be building and executing partnerships across the core agency holding groups, scaling LinkedIn's programmatic offering and running core programs like LinkedIn's Agency Influencer program. More recently, Sneddon has been working as an independent consultant focusing on new and emerging technologies and opportunities. Read more here.

Nine's Wiltshire joins Medical digital out-of-home

Former chief sales revenue officer of Nine entertainment, Peter Wiltshire, has been appointed as non-executive director of digital out-of-home (OOH) company, Medical Channel. Wiltshire left his post at Nine a year ago, having spent more than 10 years at the network. Since his departure from Nine, Wiltshire has been consulting various media organisations including Medical Channel. Wiltshire's appointment follows a hiring blitz at the firm, with 82 new staff members joining the team in the past four months. Find out more here.

AppNexus appoints Sydney MD

AppNexus has appointed a former Rubicon Project exec as its new Sydney-based MD of JAPAC. Kaylie Smith will oversee AppNexus’ Australian commercial expansion and strategic partnerships, as well as the company’s commercial presence in Asia Pacific and Japan. Prior to her appointment, Smith was head of seller cloud at Rubicon Project, leading the company’s publisher division. She was also a longtime executive at DoubleClick, where she served as MD JAPAC. In her new role, Smith will oversee AppNexus’ offices in Singapore, Tokyo and Sydney. The news follows the relocation of AppNexus' VP sales APAC, Dave Osborn. More here.

Fairfax’s Simon Smith to join News Corp

Simon Smith has been named as executive director of content marketing at News Corp’s digital network, News DNA. He joins the business after more than three years at Fairfax as its MD of content marketing. He will be responsible for developing News DNA’s content marketing strategy and initiatives across multiple platforms to drive new revenue and partnerships. At Fairfax, Smith launched its in-house content marketing studio. The job, effective immediately, sees Smith return to News Corp having worked for the publishing company as strategic business director for The Australian from September 2009 to December 2011. Find out more here.

Siobhan McKenna leaves board of Ten for News Corp

Siobhan McKenna has left the board of Ten and joined News Corp as group director of broadcasting. She will provide oversight of News Corp’s broadcast assets, work closely with Peter Tonagh, Patrick Delany and Angelos Frangopoulos on major initiatives as well as CEO Michael Miller, to further develop the News Corp portfolio. McKenna has joined the boards of Fox Sports, Foxtel and Sky News as a director. More here.

Ten names Howcroft's replacement

Toni Skaife has been appointed general manager of Melbourne, filling the void left by Russel Howcroft, who began his new role as chief creative officer at PwC last week. Skaife was previously head of production and business affairs and will also manage content business affairs, reporting to Ten chief content officer Beverley McGarvey. In a separate move, Ten's revenue boss Rod Prosser will move to Melbourne to focus on his role as executive general manager of revenue and client partnerships. A new GM of south-east Queensland will be announced soon. Read more here

Joy partner Graeme Wills exits for new venture

One of three partners at independent agency Joy has left the business, AdNews understands. Graeme Wills, who was a stakeholder with co-founders and industry adland veterans Simon Rush and Andrew Wynne, is no longer part of the business and has left to set up his own venture. It's unclear as to why he departed, but AdNews understands he is working with Virgin Australia. It is thought that Wills is working in partnership with Virgin Australia’s executive creative director (ECD) Michael Dole. More here.

REA creates CMO role, hires former DDB and Interbrand boss

REA has hired former Interbrand CEO Kieren Cooney as its first chief marketing officer. Cooney joins REA after more than 20 years in senior marketing and telecommunications roles including his most recent position at brand consultancy Interbrand. Prior to that, he was MD of DDB and held CMO positions with NBN Co and Telecom New Zealand. Cooney will report to CEO Tracey Fellows who says the creation of the CMO role supports the brand's global expansion. Find out more here

With Collective creates GM position within agency

With Collective has promoted Adam Parsons to the newly created role of general manager as the agency prepares for the next stage of growth. The agency was recently acquired by Dentsu, and is also bolstering of its creative department and establishing a new content division.  As part of the new management team line-up, Josh Sanford has also been promoted to the role of client services director. Read more here.

PwC appoints AANA's Gloster and Foxtel's Buckman to CMO Advisory board 

PwC will consult Australian Association of National Advertisers (AANA) CEO Sunita Goster and Foxtel MD of customer and retail Mark Buckman to help guide the firm on its new consulting business to marketers. The pair will join a six-member CMO Advisory board as non-executive directors and the move won't affect their existing roles. They join PwC's chief creative officer Howcroft; PwC CMO Mike McGrath; PwC Australia’s Entertainment and Media Outlook editor Megan Brownlow and PwC partner of The Difference, Lawrence Goldstone. Read the rest here

Seven's WA CEO retires
One of Western Australia's top media executives, Chris Wharton, has retired from the helm of Seven West Media WA. Wharton has been with Seven for more than 20 years, most recently as the CEO of Seven West Media and previously as the managing director of Channel Seven and Western Australian Newspapers. He has spent the past year on long-service leave and it was rumoured he would be exiting as part of a management shake-up last December. More here.

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