Movers & Shakers: Carat, Iris, KPMG, Eyeota

By AdNews | 1 December 2017

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week:

Carat MD Dan Sinfield exits for new FMCG role at Facebook

Facebook has appointed Carat managing director Dan Sinfield as head of FMCG, a newly-created vertical industry leadership role, AdNews can reveal. Appointing Sinfield, who joined Carat from OMD Australia in October 2014, will be a major coup for the social media giant and its new leader Will Easton. AdNews understands he will join Facebook's leadership ranks and his appointment has no impact on the role and responsibilities of head of agency Ellie Rogers - another former media agency executive who was poached from Ikon Communications three years ago. Read more here.

Iris CMO Christine Mills exits

Iris chief marketing officer APAC Christine Mills is set to exit the agency after seven years working across London, Asia and Australia. Mills has a brief break from Iris in 2015 to step up as temporary marketing manager at Samsung, one of Iris' clients, before returning to the agency. Her exit comes shortly after the departure of group account director Callum Walker. She is yet to announce her next role but AdNews understands she is remaining in adland.

Sydney Sixers GM Remond to lead eSports business Gfinity

HT&E has appointed Dominic Remond as chief executive of eSports business Gfinity Australia, which formed earlier this year in partnership with Gfinity and IKON Media and Entertainment. Remond is general manager of Big Bash League side Sydney Sixers, where he will finish the season before taking up his new role with HT&E in February 2018. Read more here.

KPMG launches CMO advisory business

KPMG has launched a CMO Advisory business led by global marketing executive Carmen Bekker. The move sees Bekker return to Australia after a long career in Europe as management partner and European managing director of JWT London and prior to that at Saatchi & Saatchi in London. Bekker is the latest senior addition to the firm’s Customer, Brand and Marketing advisory business which launched in June 2017, led by Paul Howes. Since then, the team has grown from 43 specialists to 72, including nine partners. Recent additions include senior industry leaders Lisa Bora (ex-Google), Mark Hassell (ex-Virgin Australia) who joined as partners, and Melanie Evans (formerly GM of Business to Business IT at Telstra) who joins as director. Read more here.

NZME appoints chief commercial officer

NZME has appointed Matt Headland to the position of chief commercial officer leading the organisation’s advertising sales teams and programmes. Headland, who was the head of the agency sales team, before becoming acting chief commercial officer in August, has over 18 years’ experience in media, entertainment and advertising. Since joining NZME 12 months ago, he has delivered strong results, returning agency sales revenue to growth in key areas of the business.

UniDays appoints Prue Thomas as marketing lead
Prue Thomas, former Westfield head of marketing, is joining the student network in a newly created marketing role. Thomas has also held top marketing jobs at fashion brands Topshop, Asos, and David Jones and Selfridges. UniDays has a growing database of more than 10 million students around the world, and offers a unique opportunity to market to young audiences and tap into Gen Z. She says: "Gen Z wield the power of technology in a way no one has before and are such an important market segment for brands to understand and engage.”

Eyeota hires PHD's Peter Hunter as GM

Eyeota has hired industry veteran Peter Hunter to lead ANZ operations as GM. Hunter brings more than 20 years experience across agency and sales with his skills in digital strategy, managing business growth, leadership, media, search and direct marketing. He will report directly to Andrew Tu, MD Eyeota APAC, who is based in Singapore. Prior to joining Eyeota, Hunter was commercial director at Quantcast ANZ. In addition to his ad tech experience, Hunter also founded his own agency which he later sold to TBWA in NZ. He has also served as CEO of Aegis Media’s performance media company, iProspect, for APAC. and just before Quantcast, held a series of leadership roles within PHD.

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