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Every now and then the Australian Government gets it right.
The Department of Employment’s Employment Outlook to November 2019, predicted that advertising and marketing professionals would increase 17.9% from 58,600 in November 2014 to 70,900 in November 2019. And that upward trend seems to be happening despite what could only be called a challenging economy.
Global recruitment agency, Robert Walters, has just finished a survey of hiring intentions that should ignite your ambitions if you’re on the career ladder that has chief marketing officer or chief growth officer as its top rungs.
A total of 39% of marketing hiring managers told Robert Walters they intend to boost their headcounts up to the end of 2015. Last year, only 26% did. If you’re in NSW, you’re in the right place at the right time. 46% of NSW marketing employers intend to increase their headcount over the next six months. And with 46% of Australian marketing hiring managers planning to keep staffing levels steady, that means 85% won’t be downsizing.
This is an encouraging improvement on the first six months of 2015, when 34% reported their headcount had decreased. The biggest rewards will come to those stepping into mid-level roles. 96% of those planning to hire will be looking at mid-level execs - that’s 18% more than last year.
Hoping for a raise? You have every reason to be optimistic. 45% of marketing hiring managers stated that they plan to give staff a pay rise this year. That’s a 10% increase on 2014, and just 1% are looking to cut salaries.
While there’s a lot of talk about companies cutting costs by employing freelancers on a project-by-project basis and turning full-time positions into part-time roles, that’s not happening in marketing. According to the survey, permanent recruitment in marketing is expected to stay the same as last year.
61% will be focusing on permanent hires this year and 65% said that wage pressures won’t affect their ability to hire. 26% are planning a mix of contract and permanent hires. 13% are planning contract hires only.
Oliver Smith, manager at Robert Walters noted, “The value of effective marketing is intrinsic to a successful business; where it positions itself, how it communicates with its audiences and the ways in which key brand values are reflected in its product or service offering. Climbing marketing headcount indicates that organisations are anticipating a positive economic environment, investing in new skill sets to help sell an effective message to customers.”
“The current need for marketers is increasing and means employers may need to consider their remuneration offering to keep up with their competitors. Other incentives such as flexibility, career progression and training may be attractive to candidates,” added Morgane Martinez, manager marketing recruitment, Robert Walters.
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