Mobile customer experience (MCX) company Geronimo has opened its doors in Melbourne.
John McKoy, the former global chief revenue officer for advertising intelligence and digital media business Exponential, has been appointed as commercial director.
The launch of the Melbourne office, led by McKoy, marks the next stage in Geronimo’s plans to expand to new domestic and international markets over the next 18 months and follows the recent acquisition of data science and analytics company, Data Hatch.
The decision to open in the Victorian capital reflects a growing number of Geronimo’s clients, both brands and agencies, who have engaged them to provide expertise and support via business and technology consulting, CX, UX and UI design, creative development, media, data and analytics to connect people, products and brands across the mobile ecosystem.
“The move to Melbourne marks the next phase of our plan to enter into other territories where our experience in MCX can deliver incremental value to agencies and clients," Geronimo CEO Matt Hunt says.
"John’s wealth of international experience and pedigree in starting and growing businesses around the world, makes him perfectly placed to lead Geronimo Melbourne and help us drive our international expansion plans.”
During his ten years at Exponential, McKoy launched the Melbourne operations and consolidated its Australia business, rapidly growing it from three to 26 people, before launching New Zealand and South Africa.
He became managing director for APAC in 2010 and three years later was appointed chief revenue officer on the executive team for the US headquartered business.
With responsibility across commercial and sales teams in the US, Canada, Europe, UAE and APAC, McKoy helped build a global business across 22 countries.
In addition to the Data Hatch acquisition, former BT Financial chief marketing officer Mark Murray has joined Geronimo as partner and chief operating officer.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.